Digital marketing is the marketing of products, services and brands via a variety of electronic media.
Lilac James is a full services marketing agency based near to Cambridge, specialising in digital marketing services such as SEO, PPC, social media management and advertising. Different from the traditional forms of marketing, digital marketing involves a wide variety of online channels with the benefit being you can monitor and analyse campaigns in real time, allowing you to see what is working and what isn’t.
Digital marketing allows the consumer access to information anytime any place, exposing your business, its products and services to your audience 24/7. By using multiple digital and social media channels, they can gain access to and interact with not just what you are saying about your organisation, but what your customers, competitors and the media think of you too. Therefore, ensuring you get your messaging and communication right is vital to the success of your brand awareness and reputation.
At Lilac James our Cambridge agency team are not only digital marketing professionals but are also skilled copywriters. We take the time to get to know your business so that when we write your content for both online and offline channels, we speak in your voice, one that will be recognised by your industry and will engage with your target audience.
All businesses have to have a consistent and integrated approach when it comes to marketing. There needs to be continuity between all offline and online communications.
This can appear to be an involved and complex process but our Cambridge agency team can help. We understand that digital marketing will be fairly new to some people so we won’t blind you with science and techie speak. We offer an honest and transparent service, speak in simple easy to understand terms and we will keep you informed every step of the way so you understand exactly what we are doing to help you reach your business goals.
Our full services Cambridge digital agency offers not only a free marketing consultation but a Free SEO Health Check report. This will show you how you and your competitors are performing on Google and how well your site is set up for SEO. We can explain how we can help, from the optimisation of your website to other options including PPC and social media advertising, all tailored to the needs of your business goals and objectives.
We understand at Lilac James that SEO isn’t for everyone or every business. Although we feel it is an important part of the digital mix, we won’t recommend it to you if it is not right for your business. It may be that the market you operate in is too competitive so we might advise a social media based strategy. From the full management of your profiles to advertising on a daily, weekly or monthly basis, social media can offer you a quick return on investment and is relatively cheap in comparison to some other digital channels. Again not all social media channels are suitable for all, so we will advise you on which platforms will be best suited to your business, such as Facebook, Twitter, Instagram and LinkedIn.
Advertising online can at first glance appear difficult. Where do you start? What do you do? And how will you know what works and what doesn’t work.
It can also become a costly process if not properly set up. That’s where our Cambridge digital agency team can help and offer advice on the right campaign for you. Not only can we choose the right platform but we can write the engaging content, monitor and analyse the results. If you need to increase your website traffic then Google AdWords can help attract targeted traffic and new potential customers to your website. If you want to increase awareness of your brand whilst driving people to your website, our social media advertising service can help.
By looking at your target market and business goals we will create a strategy perfect for you. We are also experienced in traditional marketing such as PR and online reputation management. We can monitor and manage all of your communications with your target audience, whether that is a part of an ongoing strategy or as a one off campaign. Why not call the Lilac James agency Cambridge today to find out how our expert digital marketing professionals can help you reach your business goals.