Responding to demand from the market we are delighted to offer a new digital service – Bespoke, personalised SEO training for in house teams across the Cambridge, Bedford & Peterborough areas.
This allows in house marketing teams’ access to up to date SEO practices currently being operated by digital marketing specialists working in an agency environment.
These face to face training sessions can be held at the client’s premises or in the Lilac training suite in St Neots. All sessions will be unique to each client, designed around their individual market place, their current digital position and their competitors. All training elements can be tailored to requirements but can include:
- Organic Google Rankings – SEO
- AdWords – PPC
- Display Advertising
- Social Media Management
- Social Media Advertising & re-marketing
Download our new bespoke SEO training leaflet to view some of the specific questions that will be answered within the course.
All training will be delivered by our Director Karen James MCIM. Karen had a successful corporate career in Sales & Marketing until she established the Lilac James Digital Agency in 2008. Since then the agency has gone from strength to strength on the back of delivering real results in the real world. Karen will utilise her broad experience across a range of sectors and provide her insight into your business and your opportunities.
An important part of all training sessions will be the use of real life case studies, examining real projects, the start, the objective, the process and the results.
Making sense of the black art!
SEO used to be considered something of a black art, the reality is that it is a multi-faceted, professional process that needs to be followed methodically.
The main issue with modern search engine optimisation is that it is fast changing. What worked a year ago can get you a penalty now. Keeping up to date is therefore critical which is why working with an agency experienced at the coal face is key.
Good SEO practice starts with understanding the digital opportunities, what keywords are search engine users actually inputting when it comes to your services and your market place.
There is no point driving traffic if the traffic is irrelevant and will not convert to high quality enquiries and leads.
Once you have a base understanding of what keywords you want to be found for it is necessary to assess the competition from both an organic and PPC perspective.
Who is on page one for those terms, what is the expected cost per click and how strong are the competitors? Delegates will be taught how to assess important SEO elements including domain authority, page authority, back links and social media signals.
Task specific output
Once the opportunities and competitive arena are understood the bespoke training programme will detail task specific output.
What exactly you need to do to optimise your website, your Adwords account, create back links and social media campaigns to deliver real results.
Each agreed plan will include a number of post training support hours. Hours that can be used for additional phone/email advice and guidance. Digital marketing is a big subject and we understand that delegates are going to need ongoing assistance for a period of time.
An introductory offer is currently available for a limited number of companies across Cambridge, Bedford & Peterborough. This offer provides for a detailed SEO report, recommendations and a 2 hour training session for a fixed price of £250.00 + vat. Ongoing training hours will be charged thereafter at an agreed hourly rate.
If your business is based in Cambridgeshire & Bedfordshire and investing in your in house marketing team appeals please get in touch for a personal and confidential discussion.
“Thank you so much to Lilac James for the excellent bespoke SEO training they gave to our marketing team at our head office in Kimbolton. The training was targeted to each person’s level of experience and the markets we operate in. Also the advice on current regulations and trends was invaluable. If further support is required I would not hesitate to contact Lilac James again in the future.” – Suzanne Charboneau Marketing Manager at House of Flags and House Graphics.