Google Ads

This blog will give some advice on when and why you should… and should not, bid on your own brand name keywords on the Google Ads platform.

At Lilac James we’ve been running Google Ads campaigns for over...

Recently a prospect came to us unhappy with the performance of her Google Ads.  She had hired a freelancer and she wasn’t confident her campaign was well optimised and maximising return on investment...

Every now and again a new buzz word comes up. Something that sounds different, intriguing, new. 360-degree marketing falls into that camp but what is it exactly? What exactly is all the hype?

Well like most buzzwords when you drill down into them, they...

We’re a happy office this Friday afternoon as not only is the weekend looming, we also just got published on the infamous Moz blog!

Founder Karen and digital marketing manager Adele worked hard on an article weighing up Facebook advertising against Google AdWords including some previous examples from clients and...

If you’re a business looking to get your name out there, you may have consulted a marketing agency to see what your options are. You might have been bombarded with lots of different terminology from SEO to PPC, it’s a lot to take in! When it comes to advertising online there are two routes we like to propose to our clients, these are...