Primarily their site was optimised for ‘commercial security’ and ‘domestic security’. Unfortunately there were very low search levels for these terms as customers often search for what they think they need not what ‘you’ think they are!
After full keyword research Lilac James restructured the site allocating keywords to pages such as ‘burglar alarms’, ‘security’, ‘CCTV Cambridge – Peterborough – Bedford.
Following a regionalised strategy allowed us to generate traffic for a list of services within the regions covered by the Briar Security Services team.
2 months after on page optimisation the client was delighted to achieve 9 x page 1 Google rankings and a sprinkling of page 2’s & 3’s. See this link for a video case study of the Briar Security project.
The result is a site that not only looks great but now generates leads and enquiries. Well done to all and a big thank you to Catfish Web Design Cambridge. Cat Fish Web Design Cambridge
Stephen – Director at Briar Security