SEARCH ENGINE OPTIMISATION
Based in Huntingdon, RGS Labels are a national supplier of high quality, adhesive plain and pre-printed labels across multiple sectors such as healthcare, pharmaceutical, retail, logistics, and food and drink. RGS was founded back in 1995 and identified there was a growing demand for labels that would be able to meet a wide range of rising regulations. As the company grew so did their adaptability to meet solutions for different clienteles’ specific requirements. Now, with over 25 years of experience, RGS has become one of the UK’s trusted label suppliers, delivering quality and service at competitive prices.
As with any business that is seeking to grow and stand out in an increasingly competitive market, RGS realised they must focus their efforts to raise both the company’s digital profile and brand. They needed to develop online visibility but were unsure of how to execute such a task effectively with guaranteed results. After using an SEO provider but seeing no results, senior account manager Darren Fellingham turned to Lilac James for an experienced and reputable digital marketing solution.
Upon conducting our initial digital marketing review, the Lilac Team quickly understood that RGS lacked basic on page organic optimisation. For the best sustainable, long term result they really needed to focus on their organic position.
The Lilac team quickly sprang into action, conducting full keyword research that uncovered numerous national keywords with high search levels. These included pre-printed sheet labels, specialist labels and digital labels for packaging among others.
These keywords were teeming with the possibility of driving traffic to their site, including long tail keywords that were specifically relevant to the company’s objectives. Maximising the long tail keyword is a technique used to match sophisticated multi keyword searches made for a distinct service.
We then allocated relevant keywords to pages that best suited the users’ intent. By doing this Google will deliver the optimised page with the relevant content that suits searchers’ needs. Also, we looked to optimise HTML code including meta tags, H1’s, page URL’s, and page copy to assist the overall SEO strategy. This enabled Google to fully understand the website and improve organic rankings.
Due to the growing competition in the industry and other companies choosing to invest in their digital marketing for many years, we informed Darren that securing page one results would not happen overnight. However, after only 9 months, Lilac James is very proud of what we have been able to achieve. Currently, rankings are showing a major improvement, with RGS now enjoying thirteen page one rankings for highly relevant words in their industry. Such keywords have enabled RGS to receive more traffic, queries, and conversions, raising their digital profile; the goal they set out to achieve.
Latterly, we recommended daily social media output to increase awareness in their target market and further improve site traffic. Social media signals are also an important element for Organic SEO so getting busy on appropriate social channels is a win win. The Lilac team therefore began to manage social media output and instigated a paid campaign to successfully boost Facebook followers for RGS Labels.
The campaign was very successful increasing Facebook page likes from 55 to 981, page followers currently sit at 1011. A result that Darren Fellingham, Director of RGS Labels was very happy with.
Here is what Darren has to say about our digital marketing service:
“We have been working closely with Lilac James in relation to our Website, Content Writing, Blog Posting, Social Media and SEO.
Due to the hard work and close relationship we have, our exposure online has increased tenfold, enquiries via our website are pretty regular and we have some fantastic content to post and share on various platforms including LinkedIn, Facebook and Twitter.
Very impressed with work carried out and I am confident we will have a successful and long lasting relationship.”