Chaucer Solutions Case Study
Chaucer Solutions is a privately owned independent chemical business founded in 1978 who now supply a range of industrial and commercial cleaning products, supplies and chemicals to thousands of customers throughout the UK. They supply everything any small business or large corporation needs to maintain a high level of cleaning and hygiene. Chaucer stocks everything from carpet cleaning solutions, chemicals and products to industrial centrefeed blue and white paper towel rolls.
In October 2016 they approached us when they recognised they needed assistance, and although they had a successful business they required help to continue to grow their business online. We compiled a full SEO health check report which analysed the performance of their website and any on page optimisation elements in addition to providing detail on potential target keywords.
Our MD Karen James then sat down with Chaucer Solutions to discuss strategy, she suggested a full on page optimisation project as well as building high quality, unique back links to boost their low domain authority and to improve keyword rankings in the long term.
We carried out extensive keyword research to identify all potential keywords, Chaucer Solutions’ website had not been previously optimised to we set out to find as many advantageous keywords as possible. Once all relevant keywords were discovered for pages product category and product level we moved onto keyword allocation, finalising every keyword and assigning them their own page. The optimisation and implementation stage was the final step, creating 100% optimised and unique content including Meta data and uploading it to the client’s CMS system.
Over the course of the past year we have built numerous high quality back links which has seen Chaucer Solutions’ domain authority double from just 8 to a solid 16. We continue to regularly build unique back links for them and expect to see even further growth in their domain authority.
Our on page optimisation project has also resulted in Chaucer Solutions now enjoying a wide range of page one positions for keywords such as ‘commercial mop heads’, ‘industrial paper roll’, ‘industrial mop heads’, ‘commercial cleaning products’ and ‘industrial hand towels’ just to name a few.
Take a look at the Chaucer Solutions website here… http://www.chaucersolutions.co.uk/