My Introduction to Marketing
Having worked for the last three and a half years for an associate company of Lilac James, I’d often heard marketing terminology bandied around the office. I won’t lie, I...
The Lilac James Blog
Industry information and insights. The do's and don'ts of marketing from the experts.
Powerful Women Paving The Way
As the dust settles on one of the most extraordinary and at times alarming US election campaigns, we now have the opportunity to reflect on how history was almost made....
Content Marketing – What It Is & How To Use It.
Content marketing has been one of the best ways to attract customers for many years and can be phenomenal if executed correctly. But what exactly is it? Knowing what content...
Working at Lilac James
Being one of the 12,000 plus psychology graduates and one of the 100,000s of university graduates this year, I found myself in a situation where I was seeing the same...
Inspiring Women
For the second time, the UK has a new female Prime Minister, Theresa May. Appointed the minister for women and equality in 2010 and becoming the fourth woman to hold...
Voice Search & SEO – Why You Shouldn’t Ignore It
So what's this all about? Due to advancements in technology, and the ever-evolving way in which us users search, ‘voice search’ has become a popular concept. Virtual assistants are on...
Instagram Algorithm Update & Top Tips
We have an abundance of social media channels to take care of these days, all offering a different function, tone and style. With the latest Instagram algorithm update users and brands alike...
10 Things That Happen When You Go Vegan
We're coming to the last stretch of our office vegan challenge, and with just one more week to go we can certainly say we've learnt a lot along the way!...
Lilac Bakes – Vegan Cheese & Onion Tarts
As part of our month long vegan challenge, we've been trying out lots of different substitutions of our usual products, we've wiped our fridge of cheese, milk and eggs to...
The Lilac Vegan Chocolate Challenge
We've done the cheese challenge (see here and here) and the past week has all been about vegan chocolate here in the Lilac office. We've tested seventeen (well someone's gotta...