PR in its purest sense is everything you say and everything you do. Get it right and it can catapult your business to huge success, get it wrong and the damage can be irreparable.
Every business, regardless of its size relies on its reputation for survival. Your reputation can be your biggest asset giving you the edge over the competition. Lilac James are specialist PR agency in Cambridge with the experience and skill to communicate with the public and the media on behalf of your organisation. With proven success, we know how to get it right.
When hiring a PR agency you have to be sure they understand your business. We understand that getting to know our clients and the work they do is as essential as producing good copy. We take time to get to know you and your business in Cambridge, then we can begin to create and maintain your media presence. By effectively sharing your products and services in an informative way, we can help you reach your business goals with increased sales and enquiries.
You can hire a PR agency for many reasons. You may have decided to use your local Cambridge PR agency to support one off events such as the launch of a new product or service, or to talk about the hire of a new member of staff. You may find you need them to manage difficult news or situations such as downsizing or redundancies presenting the news in the most positive way possible.
However if your organisation needs to develop a PR strategy as part of its marketing plan, you may decide that you need a PR agency on a monthly basis.
Establishing that communication and rapport with your target audience builds the consumers trust, which will influence their future decisions. In a world where everything relies on your reputation and quality of your products and services, familiarity and trust in a brand, product and service is essential.
A strong PR strategy will enable you to not only to keep the name of your business prevalent in the minds of your customers and prospective customers, but will help build your brand in a competitive economic climate. It will also integrate your online and offline marketing efforts.
The skilled team of marketing professionals at Lilac James PR agency in Cambridge are communications specialists. Whatever your message, we will create the best possible public image for your business. We are skilled at establishing a connection and building relationships with your target audience and the media.
Our large network of media contacts within a wide variety of industry sectors means that instead of spending time developing those relationships, we can work effectively at developing the perfect PR strategy for your organisation. Thus providing you with a more efficient service for your business.
PR isn’t just about producing and sending out press releases though, it’s about creating great publicity in any way you can, often that can involve running an event in order to gain the attention of a new audience as well as the press. Running a launch party, networking event or fundraising event creates the perfect PR opportunity for any organisation.
The team from Lilac James agency in Cambridge are PR event specialists with creative ideas and years of event planning experience. We can ensure your event runs smoothly and captures the imagination of your new target audience as well as the interest of the press.
If you are thinking of hiring the services of a PR agency, why not give our friendly team a call today?