Digital Marketing for Cleaning Contractors
The cleaning services sector is extremely competitive; standing out from the crowd, being found online and attracting new customers can be extremely difficult for ambitious businesses looking to expand.
This is achieved through a combination of marketing strategies, working together to nurture leads through their buying journey. We utilise Organic SEO and Google Ads PPC to capture a prospects awareness at the point where they are seeking a solution to their cleaning needs. Prospects almost always search for associated towns and locations when they search for keywords associated with the cleaning sector, such as office cleaning/commercial cleaning/end of tenancy clean etc. followed by a region.
This presents risks and opportunities for cleaning companies looking to expand their organic SEO reach. A risk is that Google tends to favour delivering businesses with a real world presence in the specific geographical area on page one. Lilac James have a fantastic track record ensuring cleaning businesses maximise their digital visibility on search engines and establish digital footprints in their desired areas. See our case studies here.
Social media management and advertising on platforms such as Facebook and LinkedIn have fantastic engagement levels for the cleaning sector and can be used to keep prospects interested in your services until the point they are ready to make a purchasing decision. We integrate this into your marketing strategy through a combination of organic social media management, paid advertising and remarketing.
If you would be interested in a free initial consultation and/or marketing report, please click the button below.