Cleaning Sector

SEO & Digital Marketing Specialists for the Cleaning Sector


The cleaning services sector is extremely competitive and being found online to attract new customers can be extremely difficult for ambitious businesses looking to expand. Lilac James founder Karen James has an extensive background in the UK cleaning industry, and as a result, Lilac James has successfully delivered outstanding SEO and marketing services for many cleaning businesses across the UK. 


People and businesses seeking cleaning services often start their search for a service provider on Google and the businesses that then appear on page one have the best chance of securing valuable contracts. Lilac James has an extensive track record of working with many cleaning service businesses not only to improve their search engine visibility but also to develop their marketing strategies to successfully expand their businesses into wider geographical areas by establishing a solid and sustainable digital footprint utilising social media advertising, content marketing, SEO and Google Ads.


For further information and case studies - keep reading.

Your Success Is Our Success!



The Northampton-based cleaning company Brightr approached Lilac James in January 2017 with a desire to increase their search presence and ultimately generate more business within the areas they operate in.


Since this time we have delivered outstanding SEO results and gone on to assist their business growing with a combination of marketing tactics including SEO, Social Media Marketing and Web Design.

Here is what CEO Chris Savage had to say:


“Lilac James have been absolutely brilliant at many levels. They redesigned our commercial cleaning website, whereby our organic results on Google are almost as good as our paid advertising, after only 10 months. So, in terms of straight ROI the story is great. But over and above this, Karen goes to great lengths to really understand our business as a consultant; constantly recommending practical next steps. Oh, and they all have a great sense of humour!”

A valued client since 2015 Lilac James were initially hired to work alongside Diligent Cleaning's web developers to ensure the platform maximised its chances of success for relevant keywords. 

Diligent Clearning's organic rankings are now outstanding in the cleaning sector and their business has gone from strength to strength.

Below is what CEO Simon Youngs had to say:

“From my initial meetings with Karen at Lilac, I found them to be credible, honest and free from the usual jargon. Once selected, we quickly devised my digital marketing strategy that gave me an immediate presence on page one whilst building the all-important credibility with Google for the organic search results. After deciding to start my own business, choosing to work with Karen and the team at Lilac James was the best business decision that I have made to date.”

Digital Marketing for Cleaning Contractors


The cleaning services sector is extremely competitive; standing out from the crowd, being found online and attracting new customers can be extremely difficult for ambitious businesses looking to expand.


This is achieved through a combination of marketing strategies, working together to nurture leads through their buying journey. We utilise Organic SEO and Google Ads PPC to capture a prospects awareness at the point where they are seeking a solution to their cleaning needs. Prospects almost always search for associated towns and locations when they search for keywords associated with the cleaning sector, such as office cleaning/commercial cleaning/end of tenancy clean etc. followed by a region. 


This presents risks and opportunities for cleaning companies looking to expand their organic SEO reach.  A risk is that Google tends to favour delivering businesses with a real world presence in the specific geographical area on page one. Lilac James have a fantastic track record ensuring cleaning businesses maximise their digital visibility on search engines and establish digital footprints in their desired areas. See our case studies here.


Social media management and advertising on platforms such as Facebook and LinkedIn have fantastic engagement levels for the cleaning sector and can be used to keep prospects interested in your services until the point they are ready to make a purchasing decision.  We integrate this into your marketing strategy through a combination of organic social media management, paid advertising and remarketing.


If you would be interested in a free initial consultation and/or marketing review, please click the button below.


We are a small friendly team of marketing professionals at Lilac James, and we like to feel part of our client’s marketing team.


Irrespective of your immediate requirement, we will always be proactive in our suggestions.


Each client and market place is unique. We like to apply our brains to a new sector, helping you to view your business from a fresh perspective. If we don’t think it will work – we will tell you. 

We like to laugh – so contact us for at least a smile!

Download our brochure below.