Retail Sector

SEO & Digital Marketing Services for Retail

The percentage of retail sales via the internet peaked at 35 percent in November 2020, levels are predicted to rise as customers exchange busy shopping centres for the convenience and safety of home delivery. Optimising your products for online sales has never been more important. The internet however is a competitive arena, it is important to understand the digital position of your competitors. What are their strengths and weaknesses compared to yours? Can you realistically compete with them for high volume terms or is a lower volume, long tail keyword strategy required? Such strategies often drive more specific, committed customers who provide a higher conversion rate to sale.

Once again it is critical to understand your target market, what drives them? What content do they consume pre and post-sale, simply put... how can you provide your perfect customer with the information they seek? Brand credibility is also critical here, the retail review culture is strong, ignore it at your peril.

The Lilac digital marketing review of your opportunity will include an in-depth view of your product sector including your competitors. Allowing you to understand where you are now and what opportunities exist for you. You can explore our case studies in this important sector below.

Your Success Is Our Success!


Free Digital Marketing Review


The first step to working with Lilac James is to request a no obligation and FREE digital marketing review.


With each review we take a deep dive into your market, conduct competitor analysis, assess website performance, consider search demand and more...


This is not an industry standard and automated report and one of our specialist advisers will conduct the research and prepare strategic recommendations. 


We then present our findings and recommendations in a 30 minute presentation which will be high value regardless of whether we go on to work together or not.


You have nothing to lose.


Lifeplus Europe Ltd are an international company operating in the health and wellbeing sector, they manufacture and distribute nutritional supplements and a range of organic skin care products.

Lilac James have been privileged to work with their professional marketing team since 2016 and have undertaken a full range of services including organic & technical SEO, Google Ads, Social Media training and content marketing. Importantly Lilac James worked with them on two exciting national surveys and associated digital marketing assets.

Here is what their Senior Marketing Manager had to say:

''Karen and the team at Lilac James have helped Lifeplus to optimise our website & provided us with international SEO consultation for the past 4 years. This has ranged from strategic planning, content ideation and delivery through to keyword research and technical consultation with our in-house dev teams. The regular monthly insight with actionable outcomes has meant we are continuing to build and deliver a more robust digital strategy - covering social, PR and our web presence. Karen's easy going and no nonsense approach make her and the team easy to work with - with no agency airs and graces. Good, responsive, reliable and quality service and knowledge. In fact, I'd consider them part of our extended team.''

Nordic Garden Buildings, a leading supplier of beautiful, freestanding PVC-u and double glazed garden buildings across the UK and in Europe engaged with Lilac James for full social media management in August 2018.

The objective from the outset was clear; to create awareness and interest within the target audience which crucially would drive leads that convert to sales. Through a combination of organic management and social media advertising it was not too long before Nordic's social channels began to attract attention from garden lovers, self-employed professionals and households wanting to create more space at home.

Key results included an increase of social media traffic by 178%, a reach of 10,000 followers on Facebook, increased page likes by 3,581 and an increase in website goal conversions from social traffic by 310%.

Here is what Justin Williams, Director of Nordic Garden Buildings has to say about recent developments:

“We made the decision to double our social media spend when lockdown started for our specialist consumer-facing division. YTD web traffic up 150%. Post lockdown it’s still tracking 105% up. Crucially this has translated into sales, we could not be happier with the service and the results.''


Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.

We like to laugh – so contact us for at least a smile!

We are a small friendly team of marketing professionals at Lilac James, and we like to feel part of our client’s marketing team.

Irrespective of your immediate requirement, we will always be proactive in our suggestions.

Each client and market place is unique. We like to apply our brains to a new sector, helping to view your business from a fresh perspective. If we don’t think it will work – we will tell you.