Nordic Garden Buildings, a leading supplier of beautiful, freestanding PVC-u and double glazed garden buildings across the UK and in Europe engaged with Lilac James for full social media management in August 2018.
The objective from the outset was clear; to create awareness and interest within the target audience which crucially would drive leads that convert to sales. Through a combination of organic management and social media advertising it was not too long before Nordic's social channels began to attract attention from garden lovers, self-employed professionals and households wanting to create more space at home.
Key results included an increase of social media traffic by 178%, a reach of 10,000 followers on Facebook, increased page likes by 3,581 and an increase in website goal conversions from social traffic by 310%.
Here is what Justin Williams, Director of Nordic Garden Buildings has to say about recent developments:
“We made the decision to double our social media spend when lockdown started for our specialist consumer-facing division. YTD web traffic up 150%. Post lockdown it’s still tracking 105% up. Crucially this has translated into sales, we could not be happier with the service and the results.''