Our Digital Marketing Services


Lilac James are St Neots based digital marketing specialists and since 2008 have developed specialist skills in SEO, Google Ads (PPC) and Social Media. We pride ourselves on outstanding results delivery for our clients and have recently delivered as much as 1055% ROI within 6 months. Lilac James offers a range of solutions bespoke to your business needs including training and mentoring packages as well as traditional 'done for you' services in SEO, Google Ads and Social Media.


We offer many businesses a free digital marketing strategy review, please click the link below to enquire.


SEO

Search Engine Optimisation is the process of getting found on the internet for who you are and what you do. With 97% of users rarely venturing from page one results, that is where you need to be. Competition is tough however, SEO is not a black art but you do need to understand it, be consistent and adapt.

GOOGLE ADS

With competition for page one rankings rife, Google Ads gives you the ability to drive immediate traffic. The trick is to ensure that traffic converts and not waste money in the process. The Google Ads API is complicated and easy to get wrong, for best results let the experts do it.

SOCIAL MEDIA

With almost 70% of the UK population on some form of social channel the opportunity to reach them cannot be ignored. It is important to create a voice for your company, create social proof for you will be judged! Social advertising costs remain low and can drive high value conversions. AB testing, audience targeting & remarketing is key.

 

Lilac James was founded by Karen James MCIM who following completion of her marketing degree had a successful career as a marketing executive and director in national and international companies.


In 2008 Karen founded Lilac James as a marketing consultancy.  Over the years Lilac James has developed several specialist skills and has now narrowed these to SEO, Google Ads (AdWords) and Social Media Advertising/Management.


Lilac James is now a leading agency in East Anglia supplying services to many other agencies on a white label basis. We are an accredited agency for the Department of International Trade (DIT) and a consultant partner for the University of Bedfordshire. We are trusted and relied upon by many networking events to provide expert presentations and workshops.


Back in 2015 we were approached by Bedford Lodge Hotel & Spa to help assist them with their marketing efforts encompassing two professional websites and their respective social media platforms. Whilst both sites enjoyed a number of Google rankings, insufficient attention had been paid to the wider range of applicable keywords and therefore traffic opportunities.


Since then both websites have seen a high increase in organic traffic between 40 to 60% since the start of the contract and social media traffic has also increased by 75% in the same timeframe. The Spa website currently enjoys 29 page one positions for keywords very relevant to their business whilst the Hotel site benefits from over 30 page one rankings.


Here is what Marketing Manager Stephanie Jones had to say:


“Working with Lilac James has been great for our business. Not only have they built us a brand new website, they also look after our SEO, Adwords and Social Media advertising. The interaction we get is incredible and it is great to read all the comments and see so many likes and shares of our content. The team at Lilac James are always very professional and get the job done very quickly and easily for us. They are a pleasure to work with and we thoroughly recommend them.”

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Lifeplus​​​​​​​


Lifeplus Europe Ltd are an international company operating in the health and wellbeing sector, they manufacture and distribute nutritional supplements and a range of organic skin care products.


Lilac James have been privileged to work with their professional marketing team since 2016 and have undertaken a full range of services including organic & technical SEO, Google Ads, Social Media training and content marketing. Importantly Lilac James worked with them on two exciting national surveys and associated digital marketing assets.


Here is what their Senior Marketing Manager had to say:


''Karen and the team at Lilac James have helped Lifeplus to optimise our website & provided us with international SEO consultation for the past 4 years. This has ranged from strategic planning, content ideation and delivery through to keyword research and technical consultation with our in-house dev teams. The regular monthly insight with actionable outcomes has meant we are continuing to build and deliver a more robust digital strategy - covering social, PR and our web presence. Karen's easy going and no nonsense approach make her and the team easy to work with - with no agency airs and graces. Good, responsive, reliable and quality service and knowledge. In fact, I'd consider them part of our extended team.''

Our team of professional marketing consultants are fully qualified in helping all businesses whether they are business to business or business to consumer, start-ups or well established. No matter what your requirements, they will be able to recommend the perfect strategy for you.


Have a website but not being found on the internet by your customers? Our service will help you understand your target market, what keywords your customers use to find you in the search engines (i.e. Google & Bing) and whether your website meets current best practice. We will then make recommendations on how to improve the optimisation of your website using our in-house SEO techniques including both on page and off page optimisation.


If increasing brand awareness is of utmost importance to you, our Social Media Advertising, PPC (Ads) and Digital PR services might be just what you are looking for.


Advertising online via PPC, also known as Pay-Per-Click, can be a daunting and expensive task. If set up incorrectly you can waste your budget and not meet your overall objectives. This is where our expert St Neots agency can help!


Social Media Advertising in comparison to PPC can be a more cost effective solution, however it is not for everyone or every business. More suited to business to consumer businesses it can drive excellent brand awareness and conversions. Find out more by visiting our Social Media Advertising page.


Both traditional and digital PR is also capable of driving high levels of interested traffic and the process invariably generates valuable back links to improve your SEO position with Google.



We like to laugh – so contact us for at least a smile!

For more information about our SEO and Marketing services,

contact our friendly team today