Case Study

Flannery Plant Hire – Plant & Machinery Hire

www.flanneryplanthire.com

27%

Increase in new Organic users

27%

Increase from June 2023 - September 2023 vs same period in 2022

29%

Increase in organic sessions

29%

Increase from Organic keyword sources between 06 - 09 2023 vs 2022

33

Google Page one positions secured

ONLY 7 OF 45

Target keywords ranked for site before work commenced

In April 2023, Flannery Plant Hire approached Lilac James for SEO and Google Ads services in a highly competitive sector. Despite having multiple physical locations, their online presence lacked a regional SEO strategy, with only a few Google Business Profiles set up beforehand.

Services:

Objectives:

On-page optimisation project focusing for both national and regionally targeted keywords

Setup of detailed conversion tracking to measure incoming traffic to individual locations

Google Business Profile setup for various physical locations

Results:

27% increase in new Organic users from June to September 2023 vs same period in 2022

Secured page one positions on Google for 33 targeted search terms

Significant ranking improvements for national keywords, such as terms below:

  • Plant hire  (#15 > 5)
  • Plant hire UK  (#8 > 2)
  • Plant hire services  (#10 > 3)

As well as for regional keywords, including: 

  • Plant hire Dublin  (#50 > 1)
  • Plant hire Aberdeen  (#25 > 2)
  • Plant hire Manchester  (#12 > 3)
  • Plant hire Birmingham  (#21 > 4)
  • Plant hire London  (#15 > 8)

Additionally, web sessions from organic keyword sources improved by 29% during the same timeframe (June -September ’23 vs ’22 ), showcasing the effectiveness of our strategies in driving online visibility and engagement.

If you want to learn more about how we achieved these fantastic results for this client, please get in contact below, and we'll arrange a meeting to discuss potential strategies for your business.

You can also get in touch to discuss potential business strategies further on 01480 219355.

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