More than any other sector it is important for emerging tech companies to be found within blogs, article content and social media posts. With a totally new product line the customer adoption curve can be long, innovators will consume very specific content online whilst early adopters, early and late majorities will behave very differently. Understanding your market in relation to predicted customer adoption models is key. In simple terms where can you find your innovators online and how can we present them with relevant content that will engage them and convert to action?
For some companies of course in a mature sector it is more simplistic, getting your technical service or product found for competitive keywords that correspond with the customer buying journey is classic SEO territory. Opportunities exist today within organic and paid strategies, as with all sectors, understanding your current competitive situation is key to getting it right. Our free digital marketing review will empower your strategy, discuss your opportunities today.