A local SEO strategy is often critical here, if your service offer includes a face to face element then your ideal clients need to be able to find you within their geographic location. Regional landing pages, Google My Business and your presence within local directories and local sites will all play a part. Similarly, if your business model is online then your target market is broad and opportunities abound. A national search engine strategy will target very specific users searching online for your precise offer.
With almost 70 percent of the British population on some form of social media channel it follows that your ideal client base will consume information on these platforms and take appropriate action. Social media is the ideal way to create awareness for your business at a low cost and allows you to target very specific individuals by demographics, interests and behaviours.
Being ‘digitally fit’ in this arena just makes perfect sense. If you are struggling to understand where you are now and what you need to do, then our free digital marketing review is the first step. A member of our team will review the digital opportunity and your SEO KPI’s including keyword volumes, regions, competitors and your current rankings within search engine results.