The Lilac James Blog

Happy New Year!

To kick start our blogs for 2020 we wanted to cover a topic that we...

Sponsorship is a strong means of refining your competitive edge; supporting events and organisations that your potential customers will find appealing will most certainly help improve your company’s image and credibility. Cornering your target market could be quick and effective providing you pick the right sponsorship...

We all know that Google is King and whilst most business owners know they need to maximise their presence it can be a confusing arena. Google simply does not supply a guide and as a result the sector is full of misleading facts and figures. Smoke and mirrors abound, just what is fact and what is fiction...

Have you ever wondered what real effects social media could have on your business, in terms of visibility and generating interest in your service or product?  Look no further than this example of free marketing by the power of the people.  Worldwide recognition is given to a 21 year old man from Northamptonshire, who takes the initiative to clean road side signs in his own time. Professional...

Every now and again a new buzz word comes up. Something that sounds different, intriguing, new. 360-degree marketing falls into that camp but what is it exactly? What exactly is all the hype?

Well like most buzzwords when you drill down into them, they...