“Why hire an SEO agency when I have a marketing team who can learn SEO on Google and do it themselves…?”
This was a question I was politely asked this week during an SEO consultation. We prefer it when a potential client pushes back and asks difficult questions as it provides you the opportunity to answer them and provide some needed clarity.
The answer for me is simple:
Over many years of doing this Lilac James has seen many business owners and marketing professionals trying to drive ambitious SEO goals themselves and we have seen mixed results but NEVER exceptional results.
Whilst there is an abundance of information on SEO freely available on Google and YouTube it is very difficult to discern what is credible and what is not.
Because every website is different, it is even harder to identify what needs doing and in what order of priority.
People using this method to develop their SEO are faced with an abundance of information, with no means of knowing what is relevant to them and what is not or even what is reliable and what it not.
Also, because SEO changes so quickly, you also run the risk of pulling up out of date information that at best has minimal effect and at worst sets you backwards or earns you a Google Penalty.
It’s like taking a car journey and asking 50 people for directions at various points of the journey, some may give you accurate information, others may not and you’ll not know who to listen to. If you follow really bad directions you may crash and you spend much of your time either going nowhere or going backwards.
Here is my visualisation of this journey, I never was good at art but you get the idea…