The 5 Star Tennis Holiday Company became a client of Lilac James in December 2014 after they incurred a full Google penalty. The site was literally nowhere to be found in the search results despite being at the top of page 1 for many years previously.


Our work with them started with a full technical audit and back link detox. After submission of a disavow report to Google the team commenced on page optimisation and started t o build unique, relevant content led back links.


Coming back from a penalty is not easy and results were not instant. An important part of the recovery strategy included complete re-branding and a new WordPress website.


The results however speak for themselves, after 18 months of hard work 5 Star Tennis made it back onto page 1. Currently they enjoy a wide range of top ranking positions including corporate tennis holidays, tennis weekends, tennis holidays and singles/families tennis holidays.


Business has never been better, here is what Mark Lawrence their Director has to say:


“I came across Lilac James when searching online for a professional SEO company to resolve serious digital marketing issues that I was experiencing.


From the outset it was clear that they were very experienced and professional. They explained exactly what the problems were and how to rectify them. They also refused to over promise, I knew I needed to take a long term view and they managed my expectations perfectly.


In the last 2.5 years we have recovered our digital position and have completely re-branded the business. Lilac James developed our new WordPress platform which is very easy to use and regularly receives praise from clients and suppliers alike. I have no hesitation in recommending their services, they are the real deal.''




Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.

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We offer a range of services to a wide range of B2B & B2C industry sectors. Our solutions start with a qualified consultancy approach, recommended services will be bespoke to your businesses needs, one size does not fit all.

Irrespective of your core business we can help you understand the opportunities in your sector and grow!