Bedford Lodge Hotel & Spa is a luxurious 4 red star Hotel and 5 bubble rated Spa based in Newmarket, Suffolk.
Read how we…
Increased organic website traffic by up to 60%
Secured 30 key page one positions
Increased social media traffic by 75%
In October 2015 their Marketing Manager was researching SEO agencies to assist them with their marketing efforts encompassing 2 professional websites and social media platforms. A discussion with our MD Karen James led to the production of 2 health check reports and a follow up meeting to explain all elements.
Karen explained that whilst both sites enjoyed a number of Google rankings insufficient attention had been paid to the wider range of applicable keywords and therefore traffic opportunities. An on page optimisation project was recommended that included the site being re-structured and enhanced to incorporate all keyword opportunities.
Off page optimisation was also recommended building high quality, unique back links to boost domain authority and improve keyword rankings in the long term.
Services commenced in November 2015 and in addition to organic SEO services Lilac James reviewed and enhanced the existing Adwords campaigns. This ensured minimal wastage on low value keywords and expenditure outside of a reasonable travel radius.
Further recommendations included Facebook advertising campaigns which have proved very successful. The Lilac James team work with the Bedford Lodge team monthly to develop creative, well timed campaigns targeted at specific audiences.
Within 2016 the Bedford Lodge Hotel site was rebuilt using WordPress securing further improvements within the Google database and delighting the team who regularly update the CMS system.
So what of the results to date? Both websites have seen an increase in organic traffic of between 40 to 60% since the start of the contract. Social media traffic has also increased by 75% in the same period.
The Spa website currently enjoys 29 page one positions for very relevant keywords whilst the Hotel site benefits from over 30 page one rankings. A case study that the team at Lilac are extremely proud of and a wonderful client to work with to boot. Here is what Kaz Clarke, Marketing Manager for Bedford Lodge Hotel & Spa has to say about us:
“Working with Lilac James has been great for our business. Not only have they built us a brand new website, they also look after our SEO, Adwords and Social Media advertising.
Our Facebook Advertising includes Spa Days and Breaks, special offers, Hotel stays, Restaurant bookings, Weddings and membership to our Leisure Club. Lilac James have delivered some fantastic results from a variety of campaigns. . We are able to target specific regions, genders and age groups, this really helps get our information out to people that may not usually see us. The interaction we get is incredible and it is great to read all the comments and see so many likes and shares of our content. Social Media advertising is currently very cost effective for us and we plan to increase our activity in this area.
The team at Lilac James are always very professional and get the job done very quickly and easily for us. They are a pleasure to work with and we thoroughly recommend them.”