The Northampton-based cleaning company Brightr approached Lilac James in January 2017 with a desire to increase their search presence and ultimately generate more business within the areas they operate in.

After an initial meeting with Brightr owner Chris Savage, the Lilac team began working their magic, proposing an online optimisation strategy to boost the Brightr organic rankings and get them found for relevant, searched-for keywords.

Once the website was optimised including all meta data, H1’s, SEO URL’s and page copy, we began a strategic on-going link building service in order to support the initial optimisation. The results speak for themselves! We have achieved 10 relevant page 1 rankings for our selected keywords such as ”office cleaning Northampton’, and business is now booming.

Here is what Chris at Brightr had to say about our digital services:

“Lilac James have been absolutely brilliant at many levels. They redesigned our commercial cleaning website (, whereby our organic results on google are almost as good as our paid advertising, after only 10 months. This has been so successful, that they are now redesigning our domestic cleaning website ( as well as running our social media. So, in terms of straight ROI the story is great. But over and above this, Karen goes to great lengths to really understand our business as a consultant; constantly recommending practical next steps. Oh, and they all have a great sense of humour!”

Since the start of the project, the business has seen fantastic growth and is now also offering domestic and office cleaning in Milton KeynesWe love to share our success stories, and we’re so pleased to help local businesses achieve the results they desire.

Find out more about our SEO services here!


Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.

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We offer a range of services to a wide range of B2B & B2C industry sectors. Our solutions start with a qualified consultancy approach, recommended services will be bespoke to your businesses needs, one size does not fit all.

Irrespective of your core business we can help you understand the opportunities in your sector and grow!