NORDIC GARDEN BUILDINGS
SOCIAL MEDIA MANAGEMENT | SOCIAL MEDIA ADVERTISING
Background
Nordic Garden Buildings are a leading supplier of beautiful, freestanding PVC-u and double-glazed garden buildings in the UK and across Europe. Their stunning product line includes stylish and contemporary garden offices, growing rooms, orangeries, canopies, and conservatories.
Nordic Garden Buildings engaged Lilac James for full social media management in August 2018. The objective from the outset was clear; create awareness and interest within the target audience and crucially drive leads that convert to sales.
Here are the key results to date:
Increased social media traffic by 178%
Reached 10,000 followers on Facebook and increased page likes by 3,581
Increased website goal conversions from social traffic by 310%
Facebook Likes / followers at start of contract:
6,476 Facebook page likes on August 2018
10,057 Facebook page likes on 27th July 2020
In March 2020, a decision was made to move away from Twitter and focus more on Instagram
234 Instagram followers on 1st March 2020
511 Instagram followers on 27th July 2020
An increase of 277 followers in 4 months
Traffic / leads / downloads:
149.67% increase in social users when comparing Aug 2018 – June 2020 to previous period
178.12% increase in social sessions when comparing Aug 2018 – June 2020 to previous period
310.06% increase in goal conversions when comparing Aug 2018 – June 2020 to previous period
Full social media management
Everything that you see on the Nordic social channels originates from the Lilac office with close collaboration from stockists, web development personnel and CRM professionals.
Paid advertising campaigns are implemented monthly, a mix of traffic and engagement ads that push people to interact with our posts, as well as navigate their way to the website to view our product range in more details or to locate their nearest stockist.
Through a combination of organic management and social media advertising, it was not long before the social channels began to attract attention from garden lovers, self-employed professionals and households wanting to create more space at home. Content output is a carefully crafted mix of product, promotional, competitions, gardening tips, customer testimonials, installations, home and garden inspiration, and funny relatable posts. In short, a social voice for the brand and all that it stands for.
Here is what Justin Williams, Director of Nordic Garden Buildings, has to say about recent developments:
“We made the decision to double our social media spend when lockdown started for our specialist consumer-facing division. YTD web traffic up 150%. Post lockdown it’s still tracking 105% up. Crucially this has translated into sales, we could not be happier with the service and the results”.
