Access Floors Distribution are a specialist raised access flooring supply company, based in Cambridgeshire and Hereford.
AFD approached Lilac James to consider an SEO strategy to boost their organic presence on Google.
Increase organic presence on Google
Focus product pages towards lower volume, but higher buyer intent keyword ranges including ‘commercial’ & ‘distributor’
Optimise individual pages towards niche terms such as ‘leisure’ & ‘data centre’
18% increase in organic search traffic, and an 18% increase in new users to the website
Average session duration increased by 20.75%
Users viewing 8% more pages than before work commenced
100% increase in enquiries from Organic SEO
This is just the start, since finalising the project, we’ve seen a 15% month on month increase in website users, we expect this trend to continue before stabilising in approximately 3-4 months time.
AFD are now acquiring website visitors from across the UK leading to the acquisition of new business which is likely to repeat over many years.
Prior to working with AFD, Lilac James conducted free research to test whether ROI could be delivered from an SEO project. We explored average customer values, existing keyword demand, website performance and current SEO positions to reasonably assess the likely success of any project and if ROI could realistically be delivered within the short to medium term.
