Case Study

Access Floors Distribution – raised access flooring supplier

www.accessfloorsdistribution.co.uk

18%

Increase in
Organic Traffic

18%

Increase in new users to website in same date period

20%

Average Session Duration Increase

8%

Users viewing more pages than before work had commenced

100%

Increase in Enquiries from Google

OPTIMISED PAGES

towards niche and buyer intent keywords

Access Floors Distribution are a specialist raised access flooring supply company, based in Cambridgeshire and Hereford.

AFD approached Lilac James to consider an SEO strategy to boost their organic presence on Google.

Services

SEO

Objectives:

Increase organic presence on Google

Focus product pages towards lower volume, but higher buyer intent keyword ranges including ‘commercial’ & ‘distributor’

Optimise individual pages towards niche terms such as ‘leisure’ & ‘data centre’

Results

18% increase in organic search traffic, and an 18% increase in new users to the website

Average session duration increased by 20.75%

Users viewing 8% more pages than before work commenced

100% increase in enquiries from Organic SEO

This is just the start, since finalising the project, we’ve seen a 15% month on month increase in website users, we expect this trend to continue before stabilising in approximately 3-4 months time.

AFD are now acquiring website visitors from across the UK leading to the acquisition of new business which is likely to repeat over many years.

At Lilac James, we will only work with clients where we assess that we can deliver a positive ROI.

Prior to working with AFD, Lilac James conducted  free research to test whether ROI could be delivered from an SEO project. We explored average customer values, existing keyword demand, website performance and current SEO positions to reasonably assess the likely success of any project and if ROI could realistically be delivered within the short to medium term.

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