Training and mentoring are both valuable methods of acquiring new skills and knowledge but they differ in their approach.
Training is ordinarily front loaded, and after the training, the learners go into the world and attempt to apply their skills. The difficulty is that SEO is highly nuanced and relies on skills and a great deal of experience. 
This is why we find mentoring to be far more effective.
With Lilac James’ 7 step mentoring service, we guide marketers and marketing teams with not just the training they need, but also a one-to-one development programme, with our experts on hand every step along the way to quality assure work and progress in the search rankings. 
Lilac James’ mentoring programme takes the form of a weekly mentoring session where clear goals and actions are set to ensure consistent progress.  
Take a read of the case study for the 4-red star hotel, Bedford Lodge Hotel & Spa which continues to this day…
