Social Media Management

Social Media Management for Cambridge & Beyond

Your potential clients will be on social media. Lilac James are experts at identifying who they are, where they spend their time and what content they engage with.


We have a proven track record of delivering sustainable digital growth on social media channels for our clients by producing the content they enjoy, showcasing your business in the best light possible and crucially converting followers into paying customers.

Your Success Is Our Success!

 

Lilac James offers all potential clients a free and independent social media strategy review.

 

Following a brief initial consultation we conduct detailed research, looking into your digital social media arena, competition, ideal target customer and your existing social media effectiveness.

 

We then present our findings and strategic recommendations in a no obligation consulation.


If this is of interest, please click the button below.

Mantle Business Centres


''We’ve been working with Lilac James for the last year and have found a huge improvement with our social media output in this short time.


We decided to outsource our social media due to the nature of our business having varied locations, we found that we didn’t have consistency and quality, we didn’t have informative and opinion pieces nor did we have competitions or any content that our audience could engage with.


Our social media marketing was not performing well, I was concerned about outsourcing our social media but Lilac James came recommended to us, so I met with Karen; straight away had confidence that they were the right company, I knew they would represent our social media well. We share the same values in providing our clients with the best service, so I felt we were in safe hands.


We regularly have comments from our tenants and other business associates about the quality and activity on our social media platforms. This has really raised our brand awareness and generated enquiries, we could not be more delighted with our service from Lilac James and would highly recommend them!''


Jo Hart

Marketing Manager


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Nordic Garden Buildings, a leading supplier of beautiful, freestanding PVC-u and double glazed garden buildings across the UK and in Europe engaged with Lilac James for full social media management in August 2018.

 

The objective from the outset was clear; to create awareness and interest within the target audience which crucially would drive leads that convert to sales. Through a combination of organic management and social media advertising it was not too long before Nordic's social channels began to attract attention from garden lovers, self-employed professionals and households wanting to create more space at home.

 

Key results included an increase of social media traffic by 178%, a reach of 10,000 followers on Facebook, increased page likes by 3,581 and an increase in website goal conversions from social traffic by 310%.

 

Here is what Justin Williams, Director of Nordic Garden Buildings has to say about recent developments:

 

“We made the decision to double our social media spend when lockdown started for our specialist consumer-facing division. YTD web traffic up 150%. Post lockdown it’s still tracking 105% up. Crucially this has translated into sales, we could not be happier with the service and the results.''

The effect that social media has had on our everyday lives and the way in which we network with friends and family is incredible, but you may ask yourself, why should I use social media for my business?


It doesn’t work for everyone and you may have heard some horror stories about it, but research has shown that 89% of 18-29 year old’s are on a social media platform, 92% of consumers trust a family or friends’ review on social media and 97% of customers search for local businesses online. So, the answer to your question is simple – your customers are online and are on social media so you should be too.


Since 2004 social media has really turned the internet upside down. How we interact with brands and communicate with organisations has changed dramatically. Think about how you use social media – do you like your favourite brands on Facebook, do you communicate with companies via Twitter, and do you use Google My Business to rate businesses and their services? It now even considered normal to use social media as a way of recruiting employees as it can be a cost-effective way to reduce your expenditure when looking to expand your business or replace staff that are departing. Platforms like Instagram and Facebook also allow you to link your e-commerce website to your social channels to make shopping even easier for your customers! The possibilities are endless.


When done correctly, social media allows you as a business to communicate and engage your customers online, taking part in their online experiences outside of the more usual channels.


With the right social media campaign and management, you can increase your brand exposure, gain new website visitors and natural back links. All of which can help with your search engine ranking positions, overall website traffic, sales and profits.


Our Cambridge based social media management services allow you to achieve your branding and marketing communication goals using social media platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn. Our marketing consultants help you to build online experiences, grow communications and connect with your target market.


How do we do this? Firstly, we set up and create your social media accounts. If they are already set up, we look at the ways in which we can improve and optimise them. We will then take a look at your target market, your company goals and objectives, and provide you with a strategy proposal perfectly suited to you and your business. We tailor all of our services to your specific needs as individual goals and objectives can differ depending on your business type.


However most social media management objectives include; increase brand awareness and visibility, encourage customer engagement through feedback and dialogue, and management of online brand reputation.


Another one of your social media management goals may be to sell your products and/or services through social media and this is something we can also help you with. Our team will work with you to create the perfect advertisements that will attract customers to your site whilst encouraging them to make a purchase.


Similar to Google Ads, our SEO team can transfer their expert skills and transform your social media advertising opportunities into website visits, sales and profits. For more information take a look at our social media advertising page and see how.


Once our strategy proposal is approved by you, we will start the process by joining in on conversations with your target market, sharing relevant and interesting content, and encouraging feedback from your customers. The level of social media management and output required on your channels will depend on what you want to achieve, but the more active you are and the more content that is put in front of potential customers, the better! We will fully integrate all of your social media communications with all other forms, both online and offline.


We will monitor what is being said about your brand or business, making sure you are responsive to all brand interactions. For example, if for one reason or another you receive a bad review on Google My Business, we will offer you advice on how you should approach this and help you to communicate with the customer.


Most of all, will make sure you are coming across as a human being – there is nothing worse as a customer than interacting with a company online and feeling like you are talking to a robot, not getting the answers or information you want. With our social media management services, you can be reassured that your target market will not feel like that.


For more information about our social media management services contact our friendly team of marketing professionals on 01480 219355.

We like to laugh – so contact us for at least a smile!

We are a small friendly team of marketing professionals at Lilac James, and we like to feel part of our client’s marketing team.

Irrespective of your immediate requirement, we will always be proactive in our suggestions.

Each client and market place is unique. We like to apply our brains to a new sector, helping to view your business from a fresh perspective. If we don’t think it will work – we will tell you.