SEO Training

Bespoke, Personalised SEO Training for In-House Teams

Most SEO training packages are simple online video training packages that do not cater for the existing knowlege levels within your team or your business objectives. Lilac James offers a bespoke and personalised SEO training experience with ongoing support for in-house teams.

These can be conducted in person either at our office, within another location or remotely across several sessions. We ensure you team has the required knowledge, support and oversight to consistently and effectively deliver ongoing and exceptional SEO.

Your Success Is Our Success!


If your marketing team requires SEO Training that is bespoke and personalised to your business needs and requirements then please click the button below and get in touch.

We will arrange a brief 20 minute discussion to understand your training needs. Once complete we will review your SEO requirements, staff knowledge and experience before providing detailed recommendations and a no obligation quote.

Further information can be found below.

We look forward to hearing from you.

Cambridge Wireless

''The training was very relevant to our business and set at the right level for my team; we now are now far more confident in setting and delivering on SEO goals.''

Eleanor Brash

Head of Marketing



''This is the second time we have used Lilac James for SEO training and mentoring. This time it was to provide an update on changes in SEO since the last session and also to make sure our newest team members were up to speed. Karen and the team were very helpful, tailoring the training to exactly what we required and on hand to answer questions in between sessions.''


Joanne Vincent

Marketing Manager

Bespoke face to face SEO training for in-house teams across the Cambridge, Bedford & Peterborough areas - online training can be provided wherever you are in the world.


This allows in-house marketing teams to access up to date SEO practices currently being operated by digital marketing specialists working in an agency environment.


Our face to face training sessions can be held at the client’s premises or in the Lilac training suite in St Neots. All sessions will be unique to each client, designed around their individual market place, their current digital position and their competitors. All training elements can be tailored to requirements but can include:


Organic Google Rankings – SEO

Google Ads – PPC

Display Advertising

Social Media Management

Social Media Advertising & re-marketing


Download our new bespoke SEO training leaflet to view some of the specific questions that will be answered within the course.


All training will be delivered by our Director Karen James MCIM. Karen had a successful corporate career in Sales & Marketing until she established the Lilac James Digital Agency in 2008. Since then the agency has gone from strength to strength on the back of delivering real results in the real world. Karen will utilise her broad experience across a range of sectors and provide her insight into your business and your opportunities.


An important part of all training sessions will be the use of real life case studies, examining real projects, the start, the objective, the process and the results.



Making sense of an increasingly complex subject


SEO used to be considered something of a black art, the reality is that it is a multi-faceted, professional process that needs to be followed methodically.


The main issue with modern search engine optimisation is that it is fast changing. What worked a year ago can get you a penalty now. Keeping up to date is therefore critical which is why working with an agency experienced at the coal face is key.


Good SEO practice starts with understanding the digital opportunities, what keywords are search engine users actually inputting when it comes to your services and your market place.


There is no point driving traffic if the traffic is irrelevant and will not convert to high quality enquiries and leads.


Once you have a base understanding of what keywords you want to be found for it is necessary to assess the competition from both an organic and PPC perspective.


Who is on page one for those terms, what is the expected cost per click and how strong are the competitors? Delegates will be taught how to assess important SEO elements including domain authority, page authority, back links and social media signals.



Task specific output


Once the opportunities and competitive arena are understood the bespoke training programme will detail task specific output.


What exactly you need to do to optimise your website, your Google Ads account, create back links and social media campaigns to deliver real results.


Each agreed plan will include a number of post training support hours. Hours that can be used for additional phone/email advice and guidance. Digital marketing is a big subject and we understand that delegates are going to need ongoing assistance for a period of time.


If your business is interesting in bespoke and personalised SEO training that is proven to maximise your chances of SEO success please get in touch via the contact button below/above or call us on 01480 219355.

We like to laugh – so contact us for at least a smile!

We are a small friendly team of marketing professionals at Lilac James, and we like to feel part of our client’s marketing team.

Irrespective of your immediate requirement, we will always be proactive in our suggestions.

Each client and market place is unique. We like to apply our brains to a new sector, helping to view your business from a fresh perspective. If we don’t think it will work – we will tell you.