The Outdoors Project needed a performance marketing solution that could scale across multiple franchise locations, not just one.
1. Filling Camps Consistently
Franchises struggled to generate bookings quickly and consistently, especially during early-stage launches when local awareness was low.
2. Recruiting the Right Franchise Partners
The business needed franchise partners who genuinely fit the brand and ethos, not just anyone willing to buy in. They needed people with:
3. Hiring Qualified Staff
New franchises often struggled to find staff with the right qualifications and experience, especially during peak periods like half-term.
Meta Ads
We created a scalable performance marketing system that worked across all franchise locations, using Meta advertising as the primary growth engine.
Camp Booking Strategy
Franchise & Staff Lead Generation Strategy
Our performance marketing strategy delivered measurable growth across the franchise network.
Camp Bookings (Across All Franchises)
Franchise & Staff Leads (Across All Franchises)
Leads included:
The Outdoors Project now has a scalable growth engine that supports both franchise expansion and camp bookings. The system is repeatable across locations, providing consistent performance and strong ROI.
Want this kind of growth for your franchise network?
Let’s build your performance marketing engine.
Fill out the form below to request a free review of your website. We’ll be in touch within one working day.
