THE LILAC JAMES BLOG

Keep up with the latest trends, news and tips in digital.

8 ways blogging helps boost your SEO

8 Ways Blogging Helps Boost Your SEO We were presenting at a business event recently about SEO to Cambridge Network and we were asked how exactly blogging helps with your SEO, so I thought we’d write a blog about it 😊 Blogging has been established to be a key form of building your SEO rankings long term, but why exactly?

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How to Reverse Engineer your Competitors Facebook Ads

How to reverse engineer your competitors Facebook Ads Ever wondered how you can find out what Facebook Ads your competitor is running? It’s actually very simple but… first a word of warning. Just because you can see what Ads they’re running; it doesn’t mean their Ads are working well or that they’re cost effective. It certainly doesn’t mean you should

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The Simple Guide to Negative Keywords for Google Ads

Recently a prospect came to us unhappy with the performance of her Google Ads. She had hired a freelancer and she wasn’t confident her campaign was well optimised and maximising return on investment. Upon reviewing the account we could see that the Ads themselves were well written and the keyword targeting appeared to be well researched and implemented. The only

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How quickly can you get on page 1 of Google?

There are lots of scammy SEO artists out there who will tell you exactly what you want to hear… that getting to page 1, position 1 for competitive search terms is easy and can be achieved within the month. If you hear that, our friends at Iron Maiden have some great advice… RUN TO THE HILLS… RUN FOR YOUR LIFE!

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How to measure SEO ROI

Measuring your SEO’s return on investment (ROI) is an excellent method of verifying the impact of your SEO. At Lilac James, we have many companies that seek our services to help improve their search rankings, digital profile, leads and sales. Helping them see a return on their investment and added value is very important to the Lilac team. Today we

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How to increase organic Facebook engagement like a pro

A common problem people mention time and again is “I have no idea what to post about and can’t seem to gain any traction with my social media activity”. At Lilac James we manage many client’s social media accounts and Facebook almost always features in our social media strategies. In this blog I’m going to outline some of the things

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How to create a positive review strategy for your business

In 2011 Google conducted a significant deep dive into its data and came out with a key finding that many business owners are unfortunately unaware of to this day. These findings were titled ZMOT, or Zero Moment of Truth. Google identified that the modern consumer goes through predictable behaviour patterns before they will make a purchase.  These patterns are present

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7 Reasons Why You Should Be Investing in SEO For Your Business

Organic Search can be one of the strongest sources of highly relevant website traffic Today’s internet user generally uses search engines to solve their problems, learn new things and to ‘do’ something. Google is the worlds most visited website and has over 1 billion people signed up to its email service.  Most internet users are expected to utilise Google at

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Why sponsorship is a great marketing tool

Sponsorship is a strong means of refining your competitive edge; supporting events and organisations that your potential customers will find appealing will most certainly help improve your company’s image and credibility. Cornering your target market could be quick and effective providing you pick the right sponsorship opportunity for your business. Increasing numbers of small and medium sized businesses are contributing

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How being social pays

Have you ever wondered what real effects social media could have on your business, in terms of visibility and generating interest in your service or product?  Look no further than this example of free marketing by the power of the people.  Worldwide recognition is given to a 21 year old man from Northamptonshire, who takes the initiative to clean road

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How to choose a Digital Marketing Agency – 10 insider facts

1 – Have they achieved their own Google rankings? This is most important because if an agency has failed to achieve their own rankings within the Google search engine they are unlikely to be able to do it for you. Check all relevant keywords, at least regionally. They should be ranking high on the first page for SEO/Region and SEO

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