As an agency that specialises in both, we’re often asked this question by clients looking to increase their reach by improving their marketing.
The reality is for most businesses, you need to be doing both, but...
Measuring your SEO’s return on investment (ROI) is an excellent method of verifying the impact of your SEO. At Lilac James, we have many companies that seek our services to help improve their search rankings, digital profile, leads and sales. Helping them see a return on their investment and added value is very important to the Lilac team. Today we will go in-depth on how to calculate your SEO’s ROI...
In 2011 Google conducted a significant deep dive into its data and came out with a key finding that many business owners are unfortunately unaware of to this day.
These findings were titled ZMOT, or Zero Moment of Truth...
Organic Search can be one of the strongest sources of highly relevant website traffic
Today’s internet user generally uses search engines to solve their problems, learn new things and to ‘do’ something...
A common problem people mention time and again is “I have no idea what to post about and can’t seem to gain any traction with my social media activity”.
At Lilac James we manage many client’s social media accounts and...
