As an agency that specialises in both, we’re often asked this question by clients looking to increase their reach by improving their marketing.

 

The reality is for most businesses, you need to be doing both, but...

Measuring your SEO’s return on investment (ROI) is an excellent method of verifying the impact of your SEO. At Lilac James, we have many companies that seek our services to help improve their search rankings, digital profile, leads and sales. Helping them see a return on their investment and added value is very important to the Lilac team. Today we will go in-depth on how to calculate your SEO’s ROI...