Top Tips for Bidding on your Brand Name in Google Ads
This blog will give some advice on when and why you should… and should not, bid on your own brand name keywords on the Google Ads platform. At Lilac James we’ve been running Google Ads campaigns for over a decade and in that time hundreds of customers have come to us asking for campaign reviews […]
The Simple Guide to Negative Keywords for Google Ads
Recently a prospect came to us unhappy with the performance of her Google Ads. She had hired a freelancer and she wasn’t confident her campaign was well optimised and maximising return on investment. Upon reviewing the account we could see that the Ads themselves were well written and the keyword targeting appeared to be well […]