Out’n’About – Buggy & Pushchair Supplier
Out’n’About, a children’s buggy supplier, enlisted Lilac James to shift from B2B to direct-to-consumer sales. Despite significant competition, a focused SEO, Google Ads, and Facebook Ads strategy led to over £500,000 in additional sales, achieving a consistent 16x ROAS at £6000-£10,000pcm ad spend.
6 Simple Tips for Effective Landing Page Design
6 Simple Tips for Effective Landing Page Design At Lilac James we are marketers who specialise in SEO, Google Ads & Social Media Marketing, but regardless of how good we are and how much highly relevant and qualified traffic we drive to a webpage, customers will always bounce if they’re landing on a poorly designed page. […]
Top Tips for Bidding on your Brand Name in Google Ads
This blog will give some advice on when and why you should… and should not, bid on your own brand name keywords on the Google Ads platform. At Lilac James we’ve been running Google Ads campaigns for over a decade and in that time hundreds of customers have come to us asking for campaign reviews […]
The Simple Guide to Negative Keywords for Google Ads
Recently a prospect came to us unhappy with the performance of her Google Ads. She had hired a freelancer and she wasn’t confident her campaign was well optimised and maximising return on investment. Upon reviewing the account we could see that the Ads themselves were well written and the keyword targeting appeared to be well […]