Whilst both Bedford Lodge sites enjoyed a number of Google rankings, insufficient attention had been paid to the wider range of applicable keywords, and therefore traffic opportunities. An on page optimisation project was recommended that included the site being re-structured and enhanced to incorporate all keyword opportunities.
SEO, Google Ads, and Facebook Ads
On-page optimisation project including re-structure of website to incorporate new keyword opportunities
Off page optimisation including the creation of high-quality, unique backlinks
Review of existing Google Ads campaigns to ensure minimal wastage and expenditure
Increased organic website traffic by 60%
Secured 30 key page one positions
Increased social media traffic by 75%
Bedford Lodge Hotel’s website currently enjoys over 30 page one rankings for very relevant keywords whilst their Spa site also benefits from 29 page one positions.
A case study that the team at Lilac are extremely proud of and a wonderful client to work with to boot!
The Lilac James team work with the Bedford Lodge team monthly to develop creative, well timed campaigns targeted at specific audiences for services including Spa Days and Breaks, special offers, Hotel stays, Restaurant bookings and Weddings.