Case Study

Bedford Lodge Hotel & Spa – 4 Red Star Hotel

www.bedfordlodgehotel.co.uk
www.bedfordlodgehotelspa.co.uk

60%

Increase in
Organic Traffic

380%

Built SEO traffic for 400+ locations, and 88+ franchises

75%

Social MEDIA Traffic Increase

5000+

Head Coach Franchise Applications within 18 month period

30

PAGE ONE POSITIONS SECURED

1500+

Using Meta Advertising to deliver 1500+ new students in 6 months

Whilst both Bedford Lodge sites enjoyed a number of Google rankings, insufficient attention had been paid to the wider range of applicable keywords, and therefore traffic opportunities. An on page optimisation project was recommended that included the site being re-structured and enhanced to incorporate all keyword opportunities.

Services:

Objectives:

On-page optimisation project including re-structure of website to incorporate new keyword opportunities

Off page optimisation including the creation of high-quality, unique backlinks

Review of existing Google Ads campaigns to ensure minimal wastage and expenditure

Results:

Increased organic website traffic by 60%

Secured 30 key page one positions

Increased social media traffic by 75%

Bedford Lodge Hotel’s website currently enjoys over 30 page one rankings for very relevant keywords whilst their Spa site also benefits from 29 page one positions.

A case study that the team at Lilac are extremely proud of and a wonderful client to work with to boot!

Further recommendations included Facebook advertising campaigns which to this day, have proved very successful.

The Lilac James team work with the Bedford Lodge team monthly to develop creative, well timed campaigns targeted at specific audiences for services including Spa Days and Breaks, special offers, Hotel stays, Restaurant bookings and Weddings.

 

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