The Bike Fitters is a UK-wide mobile bike fitting franchise providing expert bike fitting services directly to customers.
They approached Lilac James to resolve a fragmented advertising setup: each franchise location had been running their own Meta campaigns independently, with inconsistent results and limited scalability.
Meta Ads, CRM integration
Generate leads for franchises:
Overhaul current Franchise recruitment campaign:
Created highly targeted localised campaigns for each franchise area with geo-targeting, flexible budgets, and seasonal ad messaging
Focused on pain-point-driven copy aligned to the time of year and cycling habits
Integrated lead forms into a CRM system with real-time alerts for fast, efficient follow-up
Franchise Recruitment
Conducted a full audit of the existing recruitment campaign, identifying key inefficiencies in structure and creative
Rebuilt the campaign with a focus on best-practice Meta structure, new creative assets, and refined messaging
Franchisee Lead Campaigns:
Franchise Recruitment Campaign:
If you want to learn more about how we achieved these fantastic results for this client, please get in contact below, and we’ll arrange a meeting to discuss potential strategies for your business.
You can also get in touch to discuss potential business strategies further on 01480 219355.
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