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Case Study

Sports Cool:
Sports Franchise Business

www.sportscool.org

380%

Increase in
Organic Traffic

380%

Built SEO traffic for 400+ locations, and 88+ franchises

5000+

Leads Generated

5000+

Head Coach Franchise Applications within 18 month period

1500+

New Customers

1500+

Using Meta Advertising to deliver 1500+ new students in 6 months

SportsCool is a growing franchise network delivering sports education and children’s activities across the UK. Their goal was to expand their franchise reach by generating high-quality franchisee leads in new locations, and ultimately, make sport more accessible and fun for children nationwide.

Services

Meta Ads, Google Ads, CRM Automation

Objectives

Low-quality leads from a previous agency that weren’t converting into viable franchise partners.

A need to attract individuals with relevant experience (e.g. teaching, coaching, or sports) – without requiring it as a strict prerequisite

Capturing existing demand while also creating new demand for the SportsCool franchise opportunity

Our Solution

We developed a multi-channel lead generation strategy combining Meta and Google Ads, supported by CRM automation to manage and qualify leads more efficiently.

Meta Ads:

  • Built audience targeting aligned to users with relevant interests or experience in education, coaching, or youth sports
  • Crafted ad messaging focused on motivations: flexible careers, working with children, and making a difference through sport
  • Deployed lead generation campaigns integrated with the CRM, tagging those with relevant backgrounds for prioritised follow-up

Google Ads:

  • Targeted high-intent users actively searching for sports franchise opportunities
  • Built a dedicated, conversion-focused landing page to capture enquiries
  • Used keyword targeting to attract prospects in key growth regions

The Outcome

  • 700+ qualified leads generated via Meta at an average £4 cost-per-lead within the CRM.
  • Leads automatically filtered, tagged, and managed within a CRM for full-funnel visibility
  • Combined demand creation (Meta) with demand capture (Google) to deliver a consistent pipeline of prospects
  • Empowered SportsCool with a scalable model to expand nationally and engage future franchise partners efficiently

If you want to learn more about how we achieved these fantastic results for this client, please get in contact below, and we’ll arrange a meeting to discuss potential strategies for your business.

You can also get in touch to discuss potential business strategies further on 01480 219355.

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