Stringers’ World had long enjoyed success with Google Ads, driving strong ecommerce sales from shoppers actively searching for racket sport equipment. However, previous attempts to scale via Meta Ads — with other agencies — had fallen short.
When they approached Lilac James, the brief was clear:
“If you can crack Meta, it could be a major new revenue stream.”
Facebook Ads
The key to Meta success wasn’t broad awareness — it was precision targeting and smart catalogue structuring.
We integrated their Shopify store directly with Meta Ads, and strategically created product sets tailored to both:
🎾 Individual sports (e.g. tennis, squash, badminton)
🧢 Product categories (e.g. rackets, apparel, accessories)
This allowed us to serve relevant, dynamic ads that matched users’ interests and behaviours, offering them products that aligned perfectly with their sporting passions and current shopping habits.
Once live, the campaign rapidly exceeded expectations:
✅ £90,000 additional revenue per month
✅ 19X return on ad spend (ROAS)
✅ Consistent, scalable performance that opened up new growth opportunities
The success led Stringers’ World to engage us on their sister brand, Padel Shack, a new ecommerce venture focused on the booming UK padel sport market.
Using the same strategy, Padel Shack is now delivering:
✅ £30,000 in additional monthly sales
✅ Strong, reliable campaign performance in a growing niche
Stringers’ World and Padel Shack are now well positioned for continued growth through Meta Ads, with Lilac James managing ongoing optimisation and new campaign launches aligned to seasonal trends and product releases.
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