The Tech Club is a e-commerce brand selling mens and junior activewear from a range of well-known brands including Nike, Adidas and Under Armour. With a seasonal business model peaking during spring and summer for holidays and festivals, and a major sales push during Black Friday, and Christmas The Tech Club needed a strategic advertising partner to maximize their ROAS and improve results.
Google Ads and Meta Ads.
When Lilac James took over The Tech Club’s Google and Meta Ads, the client sought to improve campaign performance, particularly during high-traffic periods like Black Friday and the spring/summer season. The previous agency’s efforts had delivered inconsistent results, failing to fully capitalise on peak seasons. The Tech Club required targeted campaigns that would drive high conversions, maintain a strong ROAS, and support their aggressive growth goals in a competitive market.
Lilac James implemented a tailored, data-driven strategy for The Tech Club’s Google and Meta Ads, focusing on audience segmentation, compelling creative, and precise tracking.
Meta Ads Optimisation: Refined audience targeting, leveraging dynamic ads and seasonal promotions. Campaigns were timed to align with peak engagement periods, such as Black Friday and spring/summer.
Google Ads Precision: Deployed search and shopping campaigns with optimized keyword strategies to capture high-intent buyers. Enhanced landing pages ensured seamless user journeys and higher conversion rates.
Continuous Monitoring: Regular performance analysis and A/B testing allowed real-time adjustments to maximize ROAS and scale successful campaigns.
Since partnering with Lilac James, The Tech Club has seen remarkable results:
Meta Ads
Black Friday 2024: Invested £19,000 in November, generating £76,000 in revenue with a 4 X ROAS.
Spring Surge 2024: Spent £12,000 in May, a prime season, achieving £59,000 in revenue with a 4.85 X ROAS.
Overall Impact: Across the partnership, £135,000 in ad spend delivered £542,000 in revenue, maintaining a consistent 4 X ROAS.
Google Ads
April 2025 Peak: Invested £13,300, yielding £40,437.98 in revenue with a 3 X ROAS.
Cumulative Success: Total spend of £25,000 resulted in £76,000 in revenue, achieving a steady 3 X ROAS.
Lilac James transformed The Tech Club’s ad performance, surpassing the previous agency’s results and delivering exceptional returns during critical sales periods. The strategic focus on seasonal trends, precise targeting, and optimized creative drove a combined £618,000 in revenue from £160,000 in ad spend across Meta and Google platforms. The Tech Club now enjoys a robust, scalable advertising strategy that supports their growth and strengthens their position in the tech retail market.
Ready to elevate your ad performance like The Tech Club? Contact Lilac James today to discover how our tailored digital marketing strategies can drive transformative results for your business.
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