Wicked Brick are a leading e-commerce brand specialising in premium display cases for LEGO collectors – who partnered with our team to accelerate growth across key international markets. With a strong niche product and passionate customer base, the
opportunity was clear: scale performance marketing efficiently while maintaining profitability.
Despite Wicked Brick’s strong brand appeal, there was a need for a more structured, data-driven paid media approach to unlock the next stage of growth.
We implemented a multi-channel performance strategy across Google Ads and Meta Ads, with dedicated ownership across regions between our channel specialists.
Google Ads (UK, US, EU):
Meta Ads (Paid Social):
Full-funnel approach:
Ongoing optimisation:
The impact was both immediate & measurable:
These results highlight the effectiveness of a coordinated, multi-market performance strategy when paired with a strong e-commerce product.
Several factors contributed to success.
Clear market segmentation:
Creative testing on Meta:
Search demand capture:
Cross-channel alignment:
Wicked Brick is a great example of how a well defined product & audience, combined with a strategic paid media approach, can drive rapid & sustainable e-commerce growth.
If you want to learn more about how we achieved these fantastic results for this client, please get in contact below, and we’ll arrange a meeting to discuss potential strategies for your business.
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