Tourism in general was worth £127 billion to the UK economy in 2019, hit hard by the pandemic the sector is still predicted to bounce back to over £250 billion by 2025. This will represent approximately 10% of British GDP and support around 3.8 million jobs. A very important sector that has seen huge increases in competition in recent years.
Digital opportunities abound however as users spend long periods of time researching and dreaming about their travel plans. SEO strategies should include tactics for organic and paid search results and social media activity including sponsored campaigns.
Social media advertising can be very well targeted, placing content directly in front of specific customer targets on platforms such as Facebook and Instagram. AB testing of content is important to understand what content resonates with your targets, producing the best engagement and ultimately conversions.
As users search repeatedly over many weeks and months, retargeting of users via Google, Bing and within chosen social channels is imperative. Our experience allows us to understand and predict the evolution of campaigns, with most conversions ultimately coming from well crafted retargeting and remarketing campaigns.
It is a complicated arena, but it is NOT rocket science. Understanding your current position and your opportunities is the first step. Our free digital marketing review will provide you with the information and statistics you need to see the wood for the trees. Talk to a member of our experienced team today.