3 Easy Ways to Build Backlinks for SEO in 2023

Building Backlinks can be really difficult for businesses today but it’s so important for your SEO. That’s why in this blog we’re going to explain three easy ways to build backlinks in 2023. These 3 big tips will help you to establish high quality backlinks as part of your SEO and Marketing Strategies to move […]

Marketing in 2023: Embracing Innovation and Change

The field of marketing is constantly evolving, and it can be challenging to keep up with the latest trends and technologies. As we look ahead to the future, there are a few key trends that are likely to shape the way companies market their products and services in the coming years. In this blog we’ll […]

Why hire an SEO agency when I have a marketing team?

“Why hire an SEO agency when I have a marketing team who can learn SEO on Google and do it themselves…?” This was a question I was politely asked this week during an SEO consultation. We prefer it when a potential client pushes back and asks difficult questions as it provides you the opportunity to […]

Beginners Guide to Metadata For 2023

The Complete Beginners Guide to Metadata 2023 An easy and effective place to start when it comes to boosting your SEO is by writing well researched, keyword focused, Metadata and descriptions. At Lilac James, we see many businesses, agencies and marketing professionals struggling to write Metadata effectively so we thought we would publish this “Complete […]

6 Simple Tips for Effective Landing Page Design

6 Simple Tips for Effective Landing Page Design At Lilac James we are marketers who specialise in SEO, Google Ads & Social Media Marketing, but regardless of how good we are and how much highly relevant and qualified traffic we drive to a webpage, customers will always bounce if they’re landing on a poorly designed page. […]

Why are my Google Reviews disappearing?

Business owners and marketing professionals appreciate the value of online reviews. Various studies state that on average 85% of internet users check online reviews before making a purchase of goods or services making reviews highly important for your digital strategy. Consider the below search result: I’ve conducted a simple Google search of ‘window cleaner near […]

Top Tips for Bidding on your Brand Name in Google Ads

This blog will give some advice on when and why you should… and should not, bid on your own brand name keywords on the Google Ads platform. At Lilac James we’ve been running Google Ads campaigns for over a decade and in that time hundreds of customers have come to us asking for campaign reviews […]

Are you ready? – The ‘Helpful Content’ Google Algorithm Update is here!

Are you ready for the ‘Helpful Content’ update? Once again Google have released details of its latest search algorithm update, this one is called ‘The Helpful Content Update’. Google said this update will “tackle content that seems to have been primarily created for ranking well in search engines”. In other words, this update is building […]

3 reasons why most businesses aren’t doing ANY marketing

Most businesses rely purely on referrals, recommendations and repeat business to stay afloat.  We speak with many businesses each year and lots of them are doing zero marketing. Whist this does work for some, the reality is, if this is you, you’re relying too much on others and a hell of a lot of luck. […]

Red Flags 🚩 the person doing your SEO doesn’t know what they’re doing…

I’m writing this article because there are so many cowboys out there happily taking peoples money and delivering little value in return. There are also many great SEO professionals but sorting between the good, the bad and the ugly can be difficult. I hope this article can help people navigate the minefield of picking the […]

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