How quickly can you get on page 1 of Google?
There are lots of scammy SEO artists out there who will tell you exactly what you want to hear… that getting to page 1, position 1 for competitive search terms is easy and can be achieved within the month. If you hear that, our friends at Iron Maiden have some great advice… RUN TO THE […]
How to measure SEO ROI
Measuring your SEO’s return on investment (ROI) is an excellent method of verifying the impact of your SEO. At Lilac James, we have many companies that seek our services to help improve their search rankings, digital profile, leads and sales. Helping them see a return on their investment and added value is very important to […]
How to increase organic Facebook engagement like a pro
A common problem people mention time and again is “I have no idea what to post about and can’t seem to gain any traction with my social media activity”. At Lilac James we manage many client’s social media accounts and Facebook almost always features in our social media strategies. In this blog I’m going to […]
How to create a positive review strategy for your business
In 2011 Google conducted a significant deep dive into its data and came out with a key finding that many business owners are unfortunately unaware of to this day. These findings were titled ZMOT, or Zero Moment of Truth. Google identified that the modern consumer goes through predictable behaviour patterns before they will make a […]
7 Reasons Why You Should Be Investing in SEO For Your Business
Organic Search can be one of the strongest sources of highly relevant website traffic Today’s internet user generally uses search engines to solve their problems, learn new things and to ‘do’ something. Google is the worlds most visited website and has over 1 billion people signed up to its email service. Most internet users are […]
The #1 reason your website redesign can be a catastrophe and what you can do about it
Happy New Year! To kick start our blogs for 2020 we wanted to cover a topic that we have seen nearly ruin businesses time and again over the years… and that is website redesign. If you rely on SEO for any proportion of your lead generation, your website redesign could crash all your hard-earned rankings […]
Why sponsorship is a great marketing tool
Sponsorship is a strong means of refining your competitive edge; supporting events and organisations that your potential customers will find appealing will most certainly help improve your company’s image and credibility. Cornering your target market could be quick and effective providing you pick the right sponsorship opportunity for your business. Increasing numbers of small and […]
Google Voice Search: What no one is telling you?
We all know that Google is King and whilst most business owners know they need to maximise their presence it can be a confusing arena. Google simply does not supply a guide and as a result the sector is full of misleading facts and figures. Smoke and mirrors abound, just what is fact and what […]
How being social pays
Have you ever wondered what real effects social media could have on your business, in terms of visibility and generating interest in your service or product? Look no further than this example of free marketing by the power of the people. Worldwide recognition is given to a 21 year old man from Northamptonshire, who takes […]
360 Degree Marketing: What’s all the hype?
Every now and again a new buzz word comes up. Something that sounds different, intriguing, new. 360-degree marketing falls into that camp but what is it exactly? What exactly is all the hype? Well like most buzzwords when you drill down into them, they are just an old word re-imagined. A new way of phrasing or […]