Business owners and marketing professionals appreciate the value of online reviews. Various studies state that on average 85% of internet users check online reviews before making a purchase of goods or services making reviews highly important for your digital strategy. Consider the below search result: I’ve conducted a simple Google search of ‘window cleaner near me’, 25% of page 1
This blog will give some advice on when and why you should… and should not, bid on your own brand name keywords on the Google Ads platform. At Lilac James we’ve been running Google Ads campaigns for over a decade and in that time hundreds of customers have come to us asking for campaign reviews as they’ve not been seeing
As an agency that specialises in both, we’re often asked this question by clients looking to increase their reach by improving their marketing. The reality is for most businesses, you need to be doing both, but utilising them in different ways. SEO is a fantastic way of capturing pre existing demand for your products and services. Studies show that 86% of
Are you ready for the ‘Helpful Content’ update? Once again Google have released details of its latest search algorithm update, this one is called ‘The Helpful Content Update’. Google said this update will “tackle content that seems to have been primarily created for ranking well in search engines”. In other words, this update is building on Google’s desire to rank
Most businesses rely purely on referrals, recommendations and repeat business to stay afloat. We speak with many businesses each year and lots of them are doing zero marketing. Whist this does work for some, the reality is, if this is you, you’re relying too much on others and a hell of a lot of luck. In the USA, research indicates
I’m writing this article because there are so many cowboys out there happily taking peoples money and delivering little value in return. There are also many great SEO professionals but sorting between the good, the bad and the ugly can be difficult. I hope this article can help people navigate the minefield of picking the right SEO partner by highlighting
With SEO, people talk about optimising, targeting keywords, building backlinks, metadata, alt tags, technical SEO, content, data blah blah blah… …but what isn’t often talked about is how none of this will make a damn bit of difference unless you get the foundations right with your website. This blog will explain how you do that. Firstly, you don’t want to
8 Ways Blogging Helps Boost Your SEO We were presenting at a business event recently about SEO to Cambridge Network and we were asked how exactly blogging helps with your SEO, so I thought we’d write a blog about it 😊 Blogging has been established to be a key form of building your SEO rankings long term, but why exactly?
How to reverse engineer your competitors Facebook Ads Ever wondered how you can find out what Facebook Ads your competitor is running? It’s actually very simple but… first a word of warning. Just because you can see what Ads they’re running; it doesn’t mean their Ads are working well or that they’re cost effective. It certainly doesn’t mean you should
Recently a prospect came to us unhappy with the performance of her Google Ads. She had hired a freelancer and she wasn’t confident her campaign was well optimised and maximising return on investment. Upon reviewing the account we could see that the Ads themselves were well written and the keyword targeting appeared to be well researched and implemented. The only
There are lots of scammy SEO artists out there who will tell you exactly what you want to hear… that getting to page 1, position 1 for competitive search terms is easy and can be achieved within the month. If you hear that, our friends at Iron Maiden have some great advice… RUN TO THE HILLS… RUN FOR YOUR LIFE!
Measuring your SEO’s return on investment (ROI) is an excellent method of verifying the impact of your SEO. At Lilac James, we have many companies that seek our services to help improve their search rankings, digital profile, leads and sales. Helping them see a return on their investment and added value is very important to the Lilac team. Today we
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