A common problem people mention time and again is “I have no idea what to post about and can’t seem to gain any traction with my social media activity”. At Lilac James we manage many client’s social media accounts and Facebook almost always features in our social media strategies. In this blog I’m going to outline some of the things
In 2011 Google conducted a significant deep dive into its data and came out with a key finding that many business owners are unfortunately unaware of to this day. These findings were titled ZMOT, or Zero Moment of Truth. Google identified that the modern consumer goes through predictable behaviour patterns before they will make a purchase. These patterns are present
Organic Search can be one of the strongest sources of highly relevant website traffic Today’s internet user generally uses search engines to solve their problems, learn new things and to ‘do’ something. Google is the worlds most visited website and has over 1 billion people signed up to its email service. Most internet users are expected to utilise Google at
Happy New Year! To kick start our blogs for 2020 we wanted to cover a topic that we have seen nearly ruin businesses time and again over the years… and that is website redesign. If you rely on SEO for any proportion of your lead generation, your website redesign could crash all your hard-earned rankings if not managed correctly. In
Sponsorship is a strong means of refining your competitive edge; supporting events and organisations that your potential customers will find appealing will most certainly help improve your company’s image and credibility. Cornering your target market could be quick and effective providing you pick the right sponsorship opportunity for your business. Increasing numbers of small and medium sized businesses are contributing
We all know that Google is King and whilst most business owners know they need to maximise their presence it can be a confusing arena. Google simply does not supply a guide and as a result the sector is full of misleading facts and figures. Smoke and mirrors abound, just what is fact and what is fiction? The primary element
Have you ever wondered what real effects social media could have on your business, in terms of visibility and generating interest in your service or product? Look no further than this example of free marketing by the power of the people. Worldwide recognition is given to a 21 year old man from Northamptonshire, who takes the initiative to clean road
Every now and again a new buzz word comes up. Something that sounds different, intriguing, new. 360-degree marketing falls into that camp but what is it exactly? What exactly is all the hype? Well like most buzzwords when you drill down into them, they are just an old word re-imagined. A new way of phrasing or carrying out a task with
1 – Have they achieved their own Google rankings? This is most important because if an agency has failed to achieve their own rankings within the Google search engine they are unlikely to be able to do it for you. Check all relevant keywords, at least regionally. They should be ranking high on the first page for SEO/Region and SEO
Lilac James replies; absolutely, here’s 5 top reasons why! If you are going hard into business development the obvious choice will be digital marketing forms and methods. However, the revival of traditional marketing has made an impact where digital forms cannot reach. Traditional forms of marketing can be seen as dated and are no longer an automatic choice when targeting
It goes without saying, social media is pretty damn important today. Not just to catch up with friends and show your holiday selfies, but to promote your business, engage with your customers and understand your target market. Social media has given us an abundance of raw data about our potential consumer, we can almost get into their mind and understand
We’re a happy office this Friday afternoon as not only is the weekend looming, we also just got published on the infamous Moz blog! Founder Karen and digital marketing manager Adele worked hard on an article weighing up Facebook advertising against Google AdWords including some previous examples from clients and interesting facts and findings. The Moz team were impressed with
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