At Lilac James we are marketers who specialise in SEO, Google Ads & Social Media Marketing, but regardless of how good we are and how much highly relevant and qualified traffic we drive to a webpage, customers will always bounce if they’re landing on a...
Once again Google have released details of its latest search algorithm update, this one is called ‘The Helpful Content Update’. Google said this update will "tackle content that seems to have been...
Most businesses rely purely on referrals, recommendations and repeat business to stay afloat. We speak with many businesses each year and lots of them are doing zero marketing.
Whist this does work for some, the reality is, if this is you, you’re...
I'm writing this article because there are so many cowboys out there happily taking peoples money and delivering little value in return. There are also many great SEO professionals but sorting between...
This blog will give some advice on when and why you should… and should not, bid on your own brand name keywords on the Google Ads platform.
At Lilac James we’ve been running Google Ads campaigns for over...
