How to Run Meta Partnership Ads with Influencers
Influencer and partnership ads are one of the most powerful tools available on Meta, and many businesses still aren’t using them properly. In this post (with an embedded video tutorial), we’ll walk you through exactly how to run partnership ads on Meta, when to use them, and some key watch-outs that can make or break your […]
Why Black Friday Still Matters
Black Friday is like that one day in the year where shoppers expect you to wow them with deals. More importantly, it’s not just about one day of sales – it’s about hooking new customers and retaining them for the long haul. Think of Black Friday as your “big party” where you invite everyone in, […]
How to Redesign your Website without losing SEO Rankings
Redesigning your website can be an exciting time to refresh your brand identity, improve the user experience, and even increase sales. However, if it’s not done carefully, a website redesign (or a change in URL structure) can cause catastrophic losses in your search engine rankings. In extreme cases, you risk handing over all your hard-earned […]
Google Algorithm Leak – What you Need to Know
Earlier this year in March, Google’s internal content API was leaked online, and as such over 2,500 documents were released to the public. These files related to Google Search and gave information on how Google ranks content. There are many factors involved, and although we don’t yet know how each factor is weighted, the leak […]
3 Easy Ways to Build Backlinks for SEO in 2024
Building Backlinks can be really difficult for businesses today but it’s so important for your SEO. That’s why in this blog we’re going to explain three easy ways to build backlinks in 2024. These 3 big tips will help you to establish high quality backlinks as part of your SEO and Marketing Strategies to move […]
Marketing in 2024: Embracing Innovation and Change
The field of marketing is constantly evolving, and it can be challenging to keep up with the latest trends and technologies. As we look ahead to the future, there are a few key trends that are likely to shape the way companies market their products and services in the coming years. In this blog we’ll […]
Why hire an SEO agency when I have a marketing team?
“Why hire an SEO agency when I have a marketing team who can learn SEO on Google and do it themselves…?” This was a question I was politely asked this week during an SEO consultation. We prefer it when a potential client pushes back and asks difficult questions as it provides you the opportunity to […]
6 Simple Tips for Effective Landing Page Design
6 Simple Tips for Effective Landing Page Design At Lilac James we are marketers who specialise in SEO, Google Ads & Social Media Marketing, but regardless of how good we are and how much highly relevant and qualified traffic we drive to a webpage, customers will always bounce if they’re landing on a poorly designed page. […]
Why are my Google Reviews disappearing?
Business owners and marketing professionals appreciate the value of online reviews. Various studies state that on average 85% of internet users check online reviews before making a purchase of goods or services making reviews highly important for your digital strategy. Consider the below search result: I’ve conducted a simple Google search of ‘window cleaner near […]
Which is better, SEO or Social Media Marketing?
As an agency that specialises in both, we’re often asked this question by clients looking to increase their reach by improving their marketing. The reality is for most businesses, you need to be doing both, but utilising them in different ways. SEO is a fantastic way of capturing pre existing demand for your products and […]