How to Reverse Engineer your Competitors Facebook Ads
How to reverse engineer your competitors Facebook Ads Ever wondered how you can find out what Facebook Ads your competitor is running? It’s actually very simple but… first a word of warning. Just because you can see what Ads they’re running; it doesn’t mean their Ads are working well or that they’re cost effective. It […]
The Simple Guide to Negative Keywords for Google Ads
Recently a prospect came to us unhappy with the performance of her Google Ads. She had hired a freelancer and she wasn’t confident her campaign was well optimised and maximising return on investment. Upon reviewing the account we could see that the Ads themselves were well written and the keyword targeting appeared to be well […]
How quickly can you get on page 1 of Google?
There are lots of scammy SEO artists out there who will tell you exactly what you want to hear… that getting to page 1, position 1 for competitive search terms is easy and can be achieved within the month. If you hear that, our friends at Iron Maiden have some great advice… RUN TO THE […]
How to measure SEO ROI
Measuring your SEO’s return on investment (ROI) is an excellent method of verifying the impact of your SEO. At Lilac James, we have many companies that seek our services to help improve their search rankings, digital profile, leads and sales. Helping them see a return on their investment and added value is very important to […]
How to increase organic Facebook engagement like a pro
A common problem people mention time and again is “I have no idea what to post about and can’t seem to gain any traction with my social media activity”. At Lilac James we manage many client’s social media accounts and Facebook almost always features in our social media strategies. In this blog I’m going to […]
How to create a positive review strategy for your business
In 2011 Google conducted a significant deep dive into its data and came out with a key finding that many business owners are unfortunately unaware of to this day. These findings were titled ZMOT, or Zero Moment of Truth. Google identified that the modern consumer goes through predictable behaviour patterns before they will make a […]
7 Reasons Why You Should Be Investing in SEO For Your Business
Organic Search can be one of the strongest sources of highly relevant website traffic Today’s internet user generally uses search engines to solve their problems, learn new things and to ‘do’ something. Google is the worlds most visited website and has over 1 billion people signed up to its email service. Most internet users are […]
The #1 reason your website redesign can be a catastrophe and what you can do about it
Happy New Year! To kick start our blogs for 2020 we wanted to cover a topic that we have seen nearly ruin businesses time and again over the years… and that is website redesign. If you rely on SEO for any proportion of your lead generation, your website redesign could crash all your hard-earned rankings […]
How being social pays
Have you ever wondered what real effects social media could have on your business, in terms of visibility and generating interest in your service or product? Look no further than this example of free marketing by the power of the people. Worldwide recognition is given to a 21 year old man from Northamptonshire, who takes […]
How to choose a Digital Marketing Agency – 10 insider facts
1 – Have they achieved their own Google rankings? This is most important because if an agency has failed to achieve their own rankings within the Google search engine they are unlikely to be able to do it for you. Check all relevant keywords, at least regionally. They should be ranking high on the first […]