The construction sector struggles with credibility so professional content and an ongoing review process is key. The company must be able to display good testimonials either via on site case studies but also Google Reviews and sites like TrustPilot and Feefo.
The residential and local business sector will generally search for a builder/construction companies regionally so understanding what keywords people use within your area of operation is key. A regional page strategy is likely to be recommended that will include local towns and cities.
National building companies are advised to optimise for their niche or expertise, specialist care home builder, housing association contractor for example or ‘build to rent’.
Additionally websites should be optimised for the long tail keyword, in other words not just building company Cambridge but key terms such as ‘best loft conversion company in Cambridge’.
Opportunities will be lost if a company chooses to just optimise for the main volume keyword in their region. Increasingly sophisticated searchers utilise long tail keywords and conduct thorough research.
As with all sectors, Google likes content and it needs words. So the more relevant, informative content you can add to the website the better. It is important to get creative, think outside of the box and utilise a video content strategy if at all possible.
Demonstrate your expertise by creating a series of information about ‘top tips’, DIY advice, what not to do, planning permission advice, recommended software tools, associations, forums etc.
All of this content is perfect for social channels where a professional company can build awareness within their target market. Social output should be both organic and sponsored in line with the company objectives.