Construction Sector

Digital Marketing and SEO Experts for Construction Companies

Successful construction companies often struggle to deliver an effective and sustainable SEO & digital marketing strategy that reliably achieves new enquiries for their business. Why? Because finding, training and quality assuring digital marketing staff can be an endless challenge. Having a consistent and effective digital marketing & SEO strategy is essential in the highly competitive construction industry.  


At Lilac James we consider your clients normal buying journey and create strategies, with both organic SEO and digital marketing, to attract potential clients at all key stages of the customer journey.  Once your prospect is attracted, strategies can be implemented to keep them engaged and interested in your services which will ultimately increase sales opportunities.


Lilac James has delivered high quality results for many construction companies and has a proven track record of delivering high quality digital marketing and SEO results across many other industries and sectors.

Your Success Is Our Success!


Free Digital Marketing Review


The first step to working with Lilac James is to request a no obligation and FREE digital marketing review.


With each review we take a deep dive into your market, conduct competitor analysis, assess website performance, consider search demand and more...


This is not an industry standard and automated report, and one of our specialist advisers will conduct the research and prepare strategic recommendations. 


We then present our findings and recommendations in a 30 minute presentation which will be high value regardless of whether we go on to work together or not.


You have nothing to lose.

Circle Waste


''Since engaging with Karen and the team at Lilac James we have enjoyed success on all mediums. In the first instance the consultancy we received enabled us to evaluate our current position and put together a strategic plan for our marketing across the construction sector. This included SEO, paid adverting and a social media strategy that we developed over the coming months. The support and availability of Karen and the team has been extremely valuable as we continue to grow our business with their expertise.''


Mark Garwood

Group Sales Director

Diligent Builders Cleaning

“From my initial meetings with Karen at Lilac, I found them to be credible, honest and free from the usual jargon. Once selected, we quickly devised my digital marketing strategy that gave me an immediate presence on page one whilst building the all-important credibility with Google for the organic search results. After deciding to start my own business, choosing to work with Karen and the team at Lilac James was the best business decision that I have made to date.”

Simon Youngs


The construction sector struggles with credibility so professional content and an ongoing review process is key. The company must be able to display good testimonials either via on site case studies but also Google Reviews and sites like TrustPilot and Feefo.

The residential and local business sector will generally search for a builder/construction companies regionally so understanding what keywords people use within your area of operation is key. A regional page strategy is likely to be recommended that will include local towns and cities.

National building companies are advised to optimise for their niche or expertise, specialist care home builder, housing association contractor for example or ‘build to rent’.

Additionally websites should be optimised for the long tail keyword, in other words not just building company Cambridge but key terms such as ‘best loft conversion company in Cambridge’.

Opportunities will be lost if a company chooses to just optimise for the main volume keyword in their region. Increasingly sophisticated searchers utilise long tail keywords and conduct thorough research.

As with all sectors, Google likes content and it needs words. So the more relevant, informative content you can add to the website the better. It is important to get creative, think outside of the box and utilise a video content strategy if at all possible.

Demonstrate your expertise by creating a series of information about ‘top tips’, DIY advice, what not to do, planning permission advice, recommended software tools, associations, forums etc.

All of this content is perfect for social channels where a professional company can build awareness within their target market. Social output should be both organic and sponsored in line with the company objectives.


Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.

We like to laugh – so contact us for at least a smile!

We are a small friendly team of marketing professionals at Lilac James, and we like to feel part of our client’s marketing team.

Irrespective of your immediate requirement, we will always be proactive in our suggestions.

Each client and market place is unique. We like to apply our brains to a new sector, helping to view your business from a fresh perspective. If we don’t think it will work – we will tell you.