Lifestyle Sector

SEO & Digital Marketing for Lifestyle Businesses

More than ever customers pay attention to their lifestyle researching topics online, making choices and decisions about the way they live their life today. This presents a myriad of opportunities for businesses operating in this sector, opportunities to put your content in front of target users just at the right moment.

It all starts with a solid SEO base, a technically competent website that is organised and optimised for the right keywords for your product or service offer. Initial on page optimisation is the first step but moving on it follows that unique, informative content targeted to match users search queries as they progress through the decision-making process is key.

So whether it is nutritional supplements or yoga mats you can position your product or service to convey the ideals, aspirations and aesthetics that your target audience identifies with. Ultimately our customers in this sector are selling an ‘ideal’, encapsulating the customers ideas and values within it.

Good social media marketing is essential here, what platforms are your targets active on and what content are they consuming? There is everything to play for as users across the globe become more and more conscious about their life and their impact on the earth. The Lilac team are both experienced and successful in this wide ranging sector, consider a review today to get insight on your opportunity.

Your Success Is Our Success!


Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.


Psychic Medium & Tutor from Northampton Darren Turner needed an overhaul of his website and was aware of the fact that apart from Facebook he was getting very little traffic when people made appropriate searches in Google. Therefore this is where we came in..


Lilac James worked with the web development team to optimise all pages of the new site including the important regional pages. Our keyword research showed that the majority of his customers search for 'clairvoyant or medium/region' or 'psychic readings/region'. 


Six months on from when the team worked their back end magic, Darren's new site secured #1 positions for keywords such as 'medium Northampton, Cambridge and Bedfordshire' as well as a range of other terms for services including his tutoring business.


Since we carried out the work above, Darren has moved and asked for us to re-optimise his site based on his new location in the Weston-Super-Mare and Bristol area. Again, we were thrilled with how quickly rankings started to come in with several page one rankings on Google since.


Darren was a wonderful client to work with and has been heard to say ‘Even he did not see that coming!’



Lifeplus Europe Ltd are an international company operating in the health and wellbeing sector, they manufacture and distribute nutritional supplements and a range of organic skin care products.

Lilac James have been privileged to work with their professional marketing team since 2016 and have undertaken a full range of services including organic & technical SEO, Google Ads, Social Media training and content marketing. Importantly Lilac James worked with them on two exciting national surveys and associated digital marketing assets.

Here is what their Senior Marketing Manager had to say:

''Karen and the team at Lilac James have helped Lifeplus to optimise our website & provided us with international SEO consultation for the past 4 years. This has ranged from strategic planning, content ideation and delivery through to keyword research and technical consultation with our in-house dev teams. The regular monthly insight with actionable outcomes has meant we are continuing to build and deliver a more robust digital strategy - covering social, PR and our web presence. Karen's easy going and no nonsense approach make her and the team easy to work with - with no agency airs and graces. Good, responsive, reliable and quality service and knowledge. In fact, I'd consider them part of our extended team.''


We are a small friendly team of marketing professionals at Lilac James, and we like to feel part of our client’s marketing team.


Irrespective of your immediate requirement, we will always be proactive in our suggestions.


Each client and market place is unique. We like to apply our brains to a new sector, helping you to view your business from a fresh perspective. If we don’t think it will work – we will tell you. 

We like to laugh – so contact us for at least a smile!

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