Sports & Fitness Sector

SEO & Digital Marketing Services for Sports & Fitness

The vibrant, multi-faceted sports and fitness industry was worth more than 2 billion pounds a year in 2019. The sector is predicted to boom post pandemic so it is important that businesses prepare to maximise their position in the digital arena.

A local SEO strategy is often critical here, if your service offer includes a face to face element then your ideal clients need to be able to find you within their geographic location. Regional landing pages, Google My Business and your presence within local directories and local sites will all play a part. Similarly, if your business model is online then your target market is broad and opportunities abound. A national search engine strategy will target very specific users searching online for your precise offer.

With almost 70 percent of the British population on some form of social media channel it follows that your ideal client base will consume information on these platforms and take appropriate action. Social media is the ideal way to create awareness for your business at a low cost and allows you to target very specific individuals by demographics, interests and behaviours.

Being ‘digitally fit’ in this arena just makes perfect sense. If you are struggling to understand where you are now and what you need to do, then our free digital marketing review is the first step. A member of our team will review the digital opportunity and your SEO KPI’s including keyword volumes, regions, competitors and your current rankings within search engine results.

Your Success Is Our Success!


Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.


Back in December 2014 we started to work with 5 Star Tennis Holidays after they received a full Google penalty. This meant that despite being at the top of the first page for a range of different keywords previously, they were now nowhere to be seen at all.


Recovering from a penalty is not easy and results were not instant. An important part of our strategy included a complete re-branding of the company and a newly built WordPress website. After over 18 months of hard work,  5 Star Tennis finally made it back onto page one and now enjoy a wide range of top ranking positions including 'corporate tennis holidays' and 'family tennis holidays'.


Here is what Director Mark Lawrence had to say:


“I came across Lilac James when searching online for a professional SEO company to resolve serious digital marketing issues that I was experiencing. From the outset it was clear that they were very experienced and professional. They explained exactly what the problems were and how to rectify them. They also refused to over promise, I knew I needed to take a long term view and they managed my expectations perfectly. I have no hesitation in recommending their services, they are the real deal.”



''We came across Lilac James over a year ago. We wanted to increase the amount of people signing up to our weight loss bootcamps, and improve our organic optimisation and marketing efforts but we weren’t sure how.

Lilac James explained everything to us in a clear and cohesive manner. They did not blind us with science, they made realistic recommendations and have provided us with cost effective marketing solutions.

Due to this our organic traffic has improved dramatically and we now receive over 100% more each month.

They also helped us through the development of a new website and their service became invaluable when we came into some technical issues.

They continually come to us with new ideas and was in which to promote our weight loss bootcamps, and we a grateful for all their help.

They are the perfect marketing and SEO company and they really do offer service with a smile!''


Mark Gray

Co-Founder & Director




We are a small friendly team of marketing professionals at Lilac James, and we like to feel part of our client’s marketing team.


Irrespective of your immediate requirement, we will always be proactive in our suggestions.


Each client and market place is unique. We like to apply our brains to a new sector, helping you to view your business from a fresh perspective. If we don’t think it will work – we will tell you. 

We like to laugh – so contact us for at least a smile!

​​​​​​​Download our brochure below.