Technology Sector

SEO & Digital Marketing for Technology Businesses

The technology sector is vast and multi-faceted with new markets constantly emerging. It is in this sector that we find the most new keyword targets emerging and keyword volumes increasingly rapidly. The market is hungry for new inventions, upgraded tech and the latest apps. Informational search activity is 24/7, the internet is the first place anyone goes to research topics, optimising your website or social content to be found for relevant searches must be the first step in your digital endeavors.

More than any other sector it is important for emerging tech companies to be found within blogs, article content and social media posts. With a totally new product line the customer adoption curve can be long, innovators will consume very specific content online whilst early adopters, early and late majorities will behave very differently. Understanding your market in relation to predicted customer adoption models is key. In simple terms where can you find your innovators online and how can we present them with relevant content that will engage them and convert to action?

For some companies of course in a mature sector it is more simplistic, getting your technical service or product found for competitive keywords that correspond with the customer buying journey is classic SEO territory. Opportunities exist today within organic and paid strategies, as with all sectors, understanding your current competitive situation is key to getting it right. Our free digital marketing review will empower your strategy, discuss your opportunities today.

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Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.



''This is the second time we have used Lilac James for SEO training and mentoring. This time it was to provide an update on changes in SEO since the last session and also to make sure our newest team members were up to speed. Karen and the team were very helpful, tailoring the training to exactly what we required and on hand to answer questions in between sessions.''


Joanne Vincent

Marketing Manager





We Are Sweet Ltd.


''I've been working with Lilac James for 3 years and I have found them to be fantastic. We've witnessed great success on one of our clients' social media channels as a result of Lilac James' full management, as well as positive results from SEO and PPC campaigns for a number of different industries. Their reports are easy to understand and they provide helpful insights which go over and above what you would expect from an SEO and digital marketing agency. I would highly recommend Lilac James to anybody looking for help with their SEO or digital marketing.''


James Haigh




In this video Andrew Heathcote, the CEO of video production company Origins of Motion explains his experience and results from working with Lilac James on an SEO project for their website.

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We are a small friendly team of marketing professionals at Lilac James, and we like to feel part of our client’s marketing team.

Irrespective of your immediate requirement, we will always be proactive in our suggestions.

Each client and market place is unique. We like to apply our brains to a new sector, helping to view your business from a fresh perspective. If we don’t think it will work – we will tell you.