Are you looking for a specialist SEO agency in Northampton? Our team of digital marketing professionals are based in the market town of St Neots, just a short car drive away
The Lilac James agency was founded in 2008 and specialises in all things online, from Search Engine Optimisation to Adwords, and Social Media Advertising.
Our office is based close to Northampton in the market town of St Neots. Tired of sky high agency prices? Feel like you’re not truly taken care of? Our personal approach and dedication to every detail, no matter how small, is what sets us apart from other digital agencies and our testimonials prove it.
Our team consists of qualified marketing professionals who received their grounding in traditional marketing channels first. We are not just techies….
You’re in safe hands with Lilac James, a Google certified agency
So what is SEO & why do I need it?
Ever wondered what makes a website appear on page 1 of Google? SEO, also known as search engine optimisation is a process of getting found on the internet. The process includes both on page and off page optimisation, whereby your website can be found for relevant keywords related to your product and services. The most common mistake people make is failing to understand the exact words people put into Google when they are looking for what they do.
An SEO strategy is critical if you want to increase your web traffic and improve your sales conversions.
On Page Optimisation
All too often we find that companies are only found for their brand name and not relevant search terms. This results in lower traffic and missed opportunities. Our SEO specialists will begin the SEO process by conducting full keyword research in the Google keyword planner. Using the keyword search level data and current performance statistics we will devise an online strategy based on our keyword recommendations.
We then strategically allocate keywords to your existing web pages, and suggest new pages are created if necessary. One of our SEO experts will also look at your current URL structure and technical build and recommend changes if required. Being mobile friendly is a must these days.
We will create sales led, optimised Meta data in addition to optimising page copy. If we feel your copy needs a refresh, we can provide a content writing service. High levels of relevant, quality content is critical for SEO, and changes to Google algorithms mean you need more ‘engaging’ words than ever.
Once the optimisation of your web pages is complete, you will receive a document including all of the changes we want to make. Once the changes have been approved, one of our digital marketing specialists will make all the necessary updates to your website CMS system.
On page optimisation projects are always followed by 3 months of reporting including Google rankings and Google analytics data.
Off Page Optimisation
Correct on-page optimisation will improve your rankings, but if you’re in a competitive sector it will only take you to a certain point. Higher rankings, particularly in competitive sectors, requires ongoing off page optimisation services, namely link building.
Off-page optimisation for your website starts with a full links analysis and a back link detox if necessary. This allows us to identify low quality, spammy back links that may have accumulated over time. These poor back links could incur a Google penalty so a clean-up is always a good idea.
Building high quality backlinks is essential for successful SEO, and our off-page optimisation is focussed on building you a healthy backlink profile which will increase traffic and boost your rankings in the medium to long term.
Old tactics such as private blog networks and link farms are no longer considered white hat SEO. Our digital marketing team work hard to stay at the forefront of current SEO trends and best practice can therefore be guaranteed. We are experts at quality back link acquisition.
Backlinks are gained via a number of different methods including digital PR, asset creation, infographics, guest blogging and local link building, for example if you are a Northampton based company we would source and obtain a number of Northampton based links. We do this because poor quality, spammy links won’t do anything to help the performance of your website, in fact, they’ll only hinder you in the long run. Back links are votes of confidence for Google so we look for quality links that will improve the status of your website.
Social media is another aspect of off page optimisation that has increased in importance over recent years. If you are not active on Facebook, Twitter, Instagram & YouTube you should be! Google favours websites that are active on social media, in short they monitor social media signals. Who is talking about you, interacting and sharing? Social media activity now accounts for up to 10% of ranking results so now really is the time to learn the difference between a retweet and a like!