How to Redesign your Website without losing SEO Rankings
Redesigning your website can be an exciting time to refresh your brand identity, improve the user experience, and even increase sales. However, if it’s not done carefully, a website redesign (or a change in URL structure) can cause catastrophic losses in your search engine rankings. In extreme cases, you risk handing over all your hard-earned […]
How to Predict your Google Ads ROI before you spend Money
If you’re considering Google Ads but feel uncertain about the potential return on your investment (ROI), you’re not alone. It’s tough to commit your marketing budget without a clear idea of what might come back in profits. Fortunately, there’s a simple process you can follow to estimate whether Google Ads is truly worth it for […]
How to Quickly Increase your Facebook Daily Spending Limit
Are you looking to ramp up your Facebook advertising budget but find yourself blocked by a daily spending limit? Facebook automatically imposes these limits to manage risk, but this can be frustrating if you have urgent marketing or business goals. Below is a step-by-step guide on how to request a higher daily spending limit and […]
Google Algorithm Leak – What you Need to Know
Earlier this year in March, Google’s internal content API was leaked online, and as such over 2,500 documents were released to the public. These files related to Google Search and gave information on how Google ranks content. There are many factors involved, and although we don’t yet know how each factor is weighted, the leak […]
£1,000,000 GENERATED FROM META ADS
Chimes Home & Garden is a national ecommerce supplier of Garden Furniture and Home Furnishings based in Essex. They approached Lilac James to commence online advertising with Google and Meta Ads, securing 10X and 60,000 ROAS on each platform respectively.
1000+ GOOGLE ADS LEADS PER MONTH
The Academy of Football, operated by the West Ham United Foundation, partnered with Lilac James for SEO, Google Ads, and Facebook Ads. We achieved an 89% surge in organic traffic, 60+ page one positions, and produced international Google Ads campaigns yielding 1000+ applications.
Cambridge Campervans – Motorhomes & Camping Equipment
Cambridge Campervans is a leading national supplier of motorhomes and campervan equipment in Cambridgeshire. We launched a brand new ecommerce strategy for the client, achieving over £300,000 additional sales within just under one year.
Catherine Jones – Cambridge Jewellers
Catherine Jones of Cambridge has been in the jewellery business since 1963 and been a prominent feature on Bridge Street in Cambridge for over 60 years. Catherine Jones approached Lilac James to build their digital marketing strategy, and we helped them achieved a 30% revenue increase year-on-year.
Direct-to-Consumer Ecommerce Supplier
Lilac James were commissioned by this direct-to-consumer ecommerce supplier (under NDA) to begin their digital marketing strategy, moving away from traditional print media, and securing a 46% increase in Organic traffic and over £3 million in new sales within just 18 months.
3Q Sports – Sports Teamwear & Embroidery
3Q Sports, a UK-based sports equipment retailer and teamwear manufacturer, partnered with Lilac James for SEO and Facebook Ads. Achievements include a 42% increase in organic search traffic and a remarkable 40x return on ad spend from Facebook campaigns.
Out’n’About – Buggy & Pushchair Supplier
Out’n’About, a children’s buggy supplier, enlisted Lilac James to shift from B2B to direct-to-consumer sales. Despite significant competition, a focused SEO, Google Ads, and Facebook Ads strategy led to over £500,000 in additional sales, achieving a consistent 16x ROAS at £6000-£10,000pcm ad spend.
Access Floors Distribution – Raised Access Flooring Supplier
Access Floors Distribution, a national raised access flooring supplier, engaged Lilac James for SEO, achieving an 18% rise in organic search traffic, increased user engagement, and a 100% increase in enquiries from their site.