Education & Schools Sector

Increase Digital Visibility within your Catchment Area to Recruit & Retain More Students

Search Engine Optimisation (SEO) and effective digital marketing is vital when looking to improve the quality and quantity of visitors to your school website.


There is a common sector misconception that if schools and education providers create great courses and manage amazing facilities, then the students will come knocking at their door.

Lilac James has been fortunate enough to work with tens of schools and education providers and with course and term start dates approaching it's vital to have a well planned and implemented digital marketing and SEO campaign to maximise student acquisition and revenues. As digital marketing specialists in the school and education sector we have a proven track record of helping schools, colleges and other education facilties, attract and retain their key student demographic.


Keep reading to find out more. 

Your Success Is Our Success!


Free Digital Marketing Review


The first step to working with Lilac James is to request a no obligation and FREE digital marketing review.


With each review we take a deep dive into your market, conduct competitor analysis, assess website performance, consider search demand and more...


This is not an industry standard and automated report and one of our specialist advisers will conduct the research and prepare strategic recommendations. 


We then present our findings and recommendations in a 30 minute presentation which will be high value regardless of whether we go on to work together or not.


You have nothing to lose.

Duke of Kent School

''Lilac James were so helpful from the first conversation about improving the SEO on our School website to even after completion of the project. Karen has always been approachable and quick to solve any queries, give advice and help with understanding. What started as a short-term project has now become a great relationship where we can now feel we can call at any time and we have achieved great results with them. I couldn't recommend them enough.''

Emma Vernon

Marketing Coordinator


''Would I recommend Lilac James? Yes! I’ve found them honest and easy to deal with. I’d hoped SEO could get me onto page 1, but when I spoke with Lilac James initially they’d been quite cautious about whether I could achieve that without further investment in ongoing SEO work. They didn’t make false promises and I’m delighted to say that further investment hasn’t been necessary, and I’m happily ranking on page 1.''


Rachel Law
Founder & Managing Director


Lilac James is an established digital marketing agency with significant experience in the Education sector


All aspects of the education sector can benefit from good digital marketing practices.


Increasing use of the internet to source information via a myriad of channels provides the educational provider the opportunity to communicate with their target audience at all stages of the buying process.


Social channels provide the perfect opportunity to create awareness within a specific demographic and territory, such as working parents with toddlers or parents looking to decide on the right college for those all-important A-Levels.


Organic search remains prevalent and with Google taking over 85% of the search sector it is critical to optimise for Google and utilise all their features including Google My Business and the important review facility. A full Google My Business profile, showing good reviews and including questions/answers, posts and pictures is much more likely to make the important ‘3 pack’ on local map results which drives significant page traffic for key search terms.


As with other sectors, it is critical to understand what individuals search for, what words are they using and whether they are including a regional reference? Is it ‘private nursery Cambridge’ or is it ‘Kindergarden Cambridge’. Ideally you should be optimised for both but which one should you lead with not forgetting that users are much more likely to engage with your site if you have used words they are familiar with.


Solid keyword research is therefore essential, ideally an educational website should be built from the bottom up with SEO in mind but if search engine optimisation is being applied laterally then allocating search terms to specific pages and sectors of the site will be important. A geographic landing page strategy may be required.


In the private educational sector attention needs to be paid to pupil age groups, terminology and abbreviations - prep and preparatory to name just one.


Private residential educational facilities targeting internationally should consider setting up country folders within their website. These folders can then be geo targeted to specific countries, improving organic results within country specific search engines including


Google needs words, it likes them to be unique and informative. What can your education school site include that others don’t? How can you make it bigger, better and more engaging?  What resources can you add that will augment the user experience, drive traffic that otherwise would not be there?


Opportunities exist to improve revenue streams if the research conducted is thorough and the business is ready to seize opportunities.


Google Ads including display advertising and re-marketing also presents opportunities to reach targets within a specific geography for specific keywords. Boarding schools across the UK benefit from paid ad strategies across counties. Such campaigns are highly measurable, allowing you to fully understand ad and user engagement, importantly what enquiries and admissions result from paid activity.


If you would like a free marketing consultation for your school or education provider, please click the button above or below to apply.


Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.

We like to laugh – so contact us for at least a smile!

We are a small friendly team of marketing professionals at Lilac James, and we like to feel part of our client’s marketing team.

Irrespective of your immediate requirement, we will always be proactive in our suggestions.

Each client and market place is unique. We like to apply our brains to a new sector, helping to view your business from a fresh perspective. If we don’t think it will work – we will tell you.