The Hotel and Leisure sector is understandably competitive with many big players active in the sector. These big players can be tough to beat and include many aggregate booking sites who have invested in their digital SEO position for many years. All however is not lost.
Understanding and accepting the competitive arena is the first step but there is still opportunity to be gained. Nailing your local SEO is the first job in hand, maximizing your position for regional terms and maximizing your credibility with reviews and testimonials.
Step two is really drilling into your target market, where are your customers online and what are they likely to search for? There are a world of keywords outside of ‘Hotel or Swimming Pool in XXX’. The more specific your content is to the search term the higher you will be delivered to page one. Similarly, the more your content resonates with the target’s dreams and aspirations the more likely they are to interact with you. Good SEO is where it starts, the team at Lilac are both experienced and successful in this difficult sector. Look at our relevant case studies and reviews, and consider requesting a free review of your position by clicking on the button below.